(NewsUSA) - It’s practically Spring, and the outdoors is calling. “I’ll be back on my bike and celebrating the return of sunny weather,” says Todd Fishman, a long-time Louisville, Kentucky, resident and devoted bicycle enthusiast. “But this year,” he notes, “I’ll be far more diligent in protecting myself from the sun’s harmful UV rays.”  

Fishman, 57, says, “Biking is my escape – it gives me balance in my life.” But exposure to the sun took its toll on this outdoor enthusiast. Last year, Fishman was diagnosed with basal cell carcinoma on his nose, but when his top-flight dermatologist recommended Mohs surgery, Fishman asked, can you guarantee I won’t have an ugly scar from the treatment? When the answer was no, Fishman did his own research and found a local dermatologist, Dr. Denise Dickinson, who offered a noninvasive alternative with a 99%+ cure rate with no surgery and no surgical scarring. 

“I avoided the pain, scarring and downtime that accompanies Mohs surgery by choosing the newer, nonsurgical treatment known as Image-Guided SRT, or the GentleCure experience. My doctor, using high-frequency dermal imaging technology to observe and precisely target the cancer cells, aimed and delivered low energy x-rays at the tumor. After a series of 15-minute sessions in her office, there was no evidence of skin cancer! This clearly was the better way to cure my cancer.” 

Fishman is not alone. More Americans are diagnosed with nonmelanoma skin cancer each year than all other cancer types combined. That’s more than 3.3 million people annually. Most cases result from sun exposure, the dangerous effects of which are cumulative over time, which explains why one-in-five Americans will develop skin cancer by age 70. Other factors that may mean you’re likely to get skin cancer include the use of tanning beds, a personal or family history of skin cancer, and having pale skin, red or fair hair, or blue or green eyes.   

“Albert Einstein,” Fishman notes, “said life is like riding a bicycle; to keep your balance, you must keep moving. He was so right, and thank goodness that my dermatologist is keeping up with effective new treatment options like the GentleCure experience.” 

For more information and to learn where the GentleCure experience is available, visit GentleCure.com.