As the world honours Pelรฉ on his 83rd birthday โ the first since his passing last December โ FC Mother and the Pelรฉ Foundation form a groundbreaking partnership to harness the power of fรบtbol communities to help address one of the most valuable public health issues โ Healing Our Mothers of Earth (H.O.M.E).
Globally, there are 4,440 fรบtbol clubs, and the football community comprises nearly 4.5 Billion people with a total spend of $50 Billion on community well-being, making fรบtbol humanityโs most powerful social, community and cultural force.
Yet, fรบtbol has never been leveraged for the benefit of our most valuable community: our mothers.
Over the last ten years, FC Mother and its founding partners have assembled the worldโs largest well-being science and motherhood ecosystem with research and impact collaborations with 23 organisations. It is the pioneer of a new field of science on โhealthy maternal environmentsโ, and its research published at Harvard โ with collaborators from Harvard Chan School of Public Health, the Institute for Health Metrics and Evaluation, Delos, Square Roots, Commonsense Childbirth, and Humanity 2.0 - was the first to measure the total global value of healing our mothers.
FC Motherโs breakthrough insight: to build the first โbridge into fรบtbolโ to distribute its gold standard programs, thus creating a new multi-trillion-dollar category at the intersection of healing, our mothers and fรบtbol.
The โKing of Fรบtbol,โ Pelรฉ, is the most decorated World Cup champion of all time, as well as the founder of modern fรบtbol, as he transcended the beautiful game into humanitarian values and legendary principles of peace and โloveโ. He regularly credited his historic achievements to his mother, Dona Celeste, who is currently 100 years old, as well as his beloved community of Santos, Brazil.
โPele worked tirelessly to ensure fรบtbol was a vehicle to help heal humanity, โ says Joe Fraga, head of the Pelรฉ Foundation. โOur partnership with FC Mother is a new paradigm to deliver world class wellness and healing services to fรบtbol communities around the world, pioneering a new era of โfรบtbol as healingโ for our human family.โ
โToday we honour O Rei Pelรฉ and Dona Celeste,โ says FC Mother Founder Morad Fareed. โOur partnership with the Pele Foundation to co-develop the first โglobal public utilityโ within futbol communities will serve as a new standard for how futbol powers humanity.โ
H.O.M.E will provide mothers and families with access to a continuum of education, wellness and healing services - throughout the prenatal, postnatal, first 1,000 days of life, and throughout a new familyโs development - all based on scientific โgold standardsโ validated at the worldโs leading research and academic facilities. These โSocial Determinants of Healthโ services help to fill the enormous gaps mothers face daily, between traditional healthcare and the multitude of real-life challenges and needs.
The inaugural H.O.M.E program will be located in Santos, Brazil, Pelรฉโs home and the spiritual birthplace of fรบtbol, and will launch in late January 2024.
For media inquiries, please contact caio.correa@fcmother.com.
About Pelรฉ Foundation: After retiring from football in 1977, Pelรฉ channeled his fame and influence into meaningful endeavors, championing causes he deeply believed in. His philanthropic efforts ranged from advocating for world peace to championing international children's rights and combatting poverty. In 1994, Pelรฉ was honored with the appointment as a UNESCO Goodwill Ambassador, a prestigious role recognizing individuals who wield extraordinary influence in promoting global peace and security through fostering international collaboration. In recognition of his extensive humanitarian work spanning the globe, UNESCO awarded Pelรฉ with the 'Children in Need' in 2012. That same year, the University of Edinburgh acknowledged his lifetime achievements by conferring upon him an Honorary Doctorate Degree, a well-deserved tribute to his remarkable contributions to society. While still alive, Pelรฉ founded the Pelรฉ Foundation with the aim of preserving his humanitarian legacy and continuing his fight for a world with more social justice, peace, and education.
About FC Mother: FC Mother is the fruition of a 10-year sacred commitment to create a global breakthrough to help heal our mothers. In addition to pioneering a new field of maternal well-being science, FC Motherโs novel platform partners with fรบtbol communities to implement its programs. Its historical work includes the first policy resolution to be ratified in 83 years in the United States on maternal wellness, signed by 1,400 US Mayors; the first public health standard for maternal well-being, BIRTHMARK โข; the first maternal environment science lab, Humanity 2.0 Lab; the largest well-being science and motherhood ecosystem; the first network of free maternal wellness centers in the US; and founding a maternal health fund at Harvard Chan. For more information, please visit: www.fcmother.com
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The reference URL for this press release is located here On Pelรฉโs 83rd Birthday, FC Mother and the Pelรฉ Foundation Unite to Co-Develop the First Platform to Heal our Mothers through the Beautiful Game.
