The SEO agency for ChatGPT comments on ChatGPT's Instant Checkout launch: Agentic Commerce is here. Will your brand be seen?
(PRUnderground) October 14th, 2025
The future of e-commerce has arrived inside a chat window. OpenAI has just launched Instant Checkout, a groundbreaking feature that enables users to purchase products directly within ChatGPT, eliminating the need for tabs or redirects, and providing seamless, in-chat transactions.
And Optimized Artificial Intelligence, a leading AI SEO agency for e-commerce sites, says this is the inflection point every e-commerce brand needs to pay attention to: “AI search just became AI shopping, where agentic AI commerce begins,” said Damon Burton, Founder of Optimized Artificial Intelligence. “The moment when discovery, comparison, and checkout all collapse into a single chat interface, and it’s happening in front of 100 million weekly ChatGPT users.”
OpenAI’s new e-commerce rollout, built in partnership with Stripe, enables users to click a “Buy” button after ChatGPT recommends a product. They can view photos, review pricing, and pay all without ever leaving the conversation. The feature currently supports Etsy sellers, with integration for over 1 million Shopify stores on the near horizon.
Most notably, OpenAI open-sourced the Agentic Commerce Protocol (ACP), which enables any Stripe-enabled retailer to integrate with the ecosystem with minimal code. ChatGPT does not run ads or offer paid placement; instead, it ranks products based purely on relevance, authority, and trust.
“You can’t buy your way into this new system,” added Burton. “You have to earn it. If ChatGPT can’t parse your product data or trust your brand, it will skip right over you, no matter how much you spend on ads.”
For e-commerce teams focused on SEO or performance marketing, this isn’t just a new distribution channel; it’s a fundamental rewrite of the digital buyer’s journey.
“This isn’t basic SEO. It’s search optimization for ChatGPT,” said Burton. “You’re not just trying to rank. You’re trying to become the product AI recommends when someone types, ‘best noise-canceling headphones under $200.”
With over a million Shopify sellers on deck for integration, Optimized Artificial Intelligence predicts that ChatGPT shopping will experience a surge in usage ahead of Q4 holiday traffic. “The brands that prepare now will dominate Black Friday,” Burton said. “The ones who wait will be wondering why their traffic disappeared.”
Optimized Artificial Intelligence offers tailored LLM visibility strategies to ensure your ecommerce store, product pages, and brand entities are machine-readable, semantically structured, and AI-discoverable inside platforms like ChatGPT, Gemini, Claude, Perplexity, and Copilot.
And for non-ecommerce businesses, Burton has a word of caution:
“Local businesses, SaaS tools, lead gen sites, you haven’t escaped this future. This is not just about shopping. It is about AI changing how people discover everything. If you’re not thinking about AI search now, you’re already behind.”
To learn how to prepare your brand for agentic AI commerce and AI-first discovery, visit: www.OptimizedArtificialIntelligence.com
About Optimized Artificial Intelligence
Optimized Artificial Intelligence offers tailored AI solutions designed to enhance business operations and drive growth. Their services include developing custom AI models, automating workflows, and providing data-driven insights to help businesses make informed decisions.
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