Traverse Bay Farms founder Andy LaPointe featured in OnDeck.com’s Small Business Saturday 2025 article, sharing how the brand builds community and customer loyalty.
(PRUnderground) November 6th, 2025
Traverse Bay Farms, a Northern Michigan–based gourmet food and wellness company recognized with 38+ national food awards, is proud to announce that founder Andy LaPointe was recently featured and quoted in an OnDeck.com article titled “Small Business Saturday 2025: Everything You Need To Know To Celebrate” (written by Baylee Patel and reviewed by Matt Pelkey, November 3, 2025).
In the national feature, LaPointe shared how Traverse Bay Farms uses Small Business Saturday as an opportunity to show appreciation for its customers and encourage community engagement.
“Small Business Saturday isn’t just about sales—it’s about connection,” said LaPointe. “Our Bowl of Discounts promotion lets customers draw instant and future savings slips at checkout. It’s fun, surprising, and keeps them excited to support local businesses throughout the year.”
Celebrating Community, Not Just Commerce
Small Business Saturday, launched in 2010 by American Express and co-sponsored by the U.S. Small Business Administration, has become a nationwide movement encouraging consumers to “Shop Small®” and support local entrepreneurs. For Traverse Bay Farms, the event represents more than a sales opportunity—it’s a celebration of relationships and gratitude.
“We’ve seen firsthand how genuine interaction builds long-term loyalty,” added LaPointe. “When people shop small, they’re supporting families, not faceless corporations. They’re helping local jobs thrive.”
Northern Michigan Roots, National Recognition
Founded in 2001, Traverse Bay Farms continues to expand its footprint while remaining deeply rooted in Northern Michigan’s cherry-growing region. The company operates year-round retail stores in Bellaire and Elk Rapids, and it’s known for pioneering the industry’s only sediment-free guarantee for cherry juice concentrate—bottled exclusively in glass to preserve purity and taste.
Traverse Bay Farms has earned 38+ national food awards Cherry Juice concentrate salsas, sauces, jams, barbecue sauces, and more, making it America’s #1 Award-Winning Superfruit Brand. Its sister brand, Fruit Advantage®, offers condition-specific fruit-based supplements, including tart cherry capsules, wild blueberry, and pomegranate capsules.
About Traverse Bay Farms / Fruit Advantage
Traverse Bay Farms is America’s #1 award-winning superfruit brand, recognized with 38+ national food awards for flavor and quality. Family-owned in Northern Michigan, we provide fruit-forward gourmet foods and wellness products using as much Michigan-grown fruit as possible—USA cherries.
Our lineup features fruit salsas, fruit barbecue sauces, no-added-sugar dried cherries and blueberries, and our renowned tart cherry juice concentrate—bottled in glass and backed by the industry’s first and only sediment-free guarantee. We also publish educational resources to help customers enjoy healthy lifestyles, understand the science behind cherries and other superfruits.
About Fruit Advantage
Fruit Advantage®, our sister brand, offers fruit-based supplements formulated to support everyday wellness. Offerings include tart cherry, wild blueberry, and pomegranate capsules. Cherry Prime
— Complete Muscle & Joint Complex uniquely combines tart cherries with glucosamine and chondroitin to help support joint comfort and active recovery.*
- 38+ national food awards
- Glass-bottled cherry juice with a sediment-free guarantee
- As much Michigan-grown fruit as possible; USA-grown ingredients
- Two year-round retail stores in Bellaire and Elk Rapids, Michigan
- 24/7 live phone customer service: 1-877-746-7477
Learn more at TraverseBayFarms.com.
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Original Press Release.
