News Source: 3rd3rd Marketing
BOSTON, Mass., Nov. 3, 2025 (SEND2PRESS NEWSWIRE) โ 3rd3rd Marketing, the nationโs leading agency redefining how senior living communities connect with older adults, showcases its โUn-Senior Livingโ approach at the 2025 LeadingAge Annual Conference in Boston. Through two sessions with industry partners, 3rd3rd will explore how communities can reduce ageism in marketing, increase diversity in senior living communities, and improve marketing ROI.
Image caption: 3rd3rd Marketing, known as the โUn-Senior Living Agency,โ challenges aging stereotypes in its โInternalized Ageismโ booklet โ a free resource that helps organizations identify and overcome hidden biases to strengthen marketing impact.
Known as the โUn-Senior Living Agency,โ 3rd3rd Marketing has developed strategies that celebrate age with authenticity and inclusivity. The agencyโs โInternalized Ageismโ booklet helps organizations uncover and address subtle biases that can undermine marketing effectiveness.
According to Cynthia Thurlow, Principal at 3rd3rd Marketing, the key to effective senior living marketing lies in challenging the assumptions that perpetuate ageism.
โAgeism isnโt just an external bias; it often shows up unintentionally in how organizations communicate and market,โ said Thurlow. โAt 3rd3rd, we help clients see beyond the label of โseniorโ and build marketing strategies that focus on peopleโs values, aspirations, and lifestyles rather than their age.โ
PRESENTATIONS AT LEADINGAGE INCLUDE:
- โReaching Out to Solo Agers to Increase Sales and Diversity,โ on November 3 at 4:30 p.m., features Cynthia Thurlow, 3rd3rd Marketing, Dr. Sara Zeff Geber, LifeEncore and author of โEssential Retirement Planning for Solo Agers: A Retirement and Aging Roadmap for Single and Childless Adults,โ and Shirley Turner, Director of Sales and Marketing, Hillcrest in La Verne, Calif. The discussion explores how to meet their needs.
- โAre You Wasting Money on Marketing? Assessing Your Blind Spots,โ on November 5 at 10:30 a.m., features Jessica Stewart, Senior Director of Operations, Simpson Senior Living in Philadelphia, Penn., Derek Dujardin, Creative Director, 3rd3rd Marketing and Amy Estridge, Director of Account Services and Growth, 3rd3rd Marketing. Designed for the C-suite and VP-level managers of senior living communities, this presentation tackles critical blind spots many organizations face when evaluating marketing programs and offers tools to amplify what works, adjust what doesnโt and achieve measurable results.
- All session attendees will be entered into a drawing for a free Fresh Eyes Marketing Review (valued at $12,000).
A recent success story with Hillcrest in Los Angeles County illustrates the impact of 3rd3rd Marketingโs approach. By shifting its marketing focus from chronological age to psychodemographic and cultural identity, Hillcrest increased occupancy from 87% to 95% in just seven months.
โ3rd3rd helped us change not just our message, but our mindset,โ said Shirley Turner of Hillcrest. โBy embracing more creativity and being even more entrepreneurial, we didnโt just fill units, we built a stronger, more diverse and connected community.โ
About 3rd3rd Marketing
3rd3rd Marketing is the โUn-Senior Living Agency,โ partnering with senior living communities and mission-driven aging services organizations globally. By dismantling stereotypes and replacing them with aspirational narratives, 3rd3rd helps organizations to build authentic connections, increase engagement, and achieve lasting impact. For more information visit: https://3rd3rd.com/.
Link to download the โInternalized Ageismโ booklet: https://3rd3rd.com/wp-content/uploads/2025/10/3rd3rd-Marketing-Internalized-Ageism-Leave-Behind-1.pdf
MEDIA CONTACTS:
Shonne Fegan-Ehrhardt
3rd3rd Marketing | shonne@3rd3rd.com
Or:
Cheri Carl
3rd3rd Marketing | cheri@3rd3rd.com
MULTIMEDIA:
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Image caption: 3rd3rd Marketing, known as the โUn-Senior Living Agency,โ challenges aging stereotypes in its โInternalized Ageismโ booklet โ a free resource that helps organizations identify and overcome hidden biases to strengthen marketing impact.
This press release was issued on behalf of the news source (3rd3rd Marketing), who is solely responsible for its accuracy, by Send2Press Newswire.
To view the original story, visit: https://www.send2press.com/wire/3rd3rd-marketing-brings-un-senior-living-to-leadingage-annual-conference-championing-inclusive-age-positive-marketing-in-senior-living/
Copr. ยฉ 2025 Send2Pressยฎ Newswire, Calif., USA. -- REF: S2P STORY ID: S2P130663 FCN24-3B
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