SPONSORED CONTENT -- (StatePoint) From cleaning essentials to beauty supplies, store aisles are packed with brands competing for your loyalty. Making sense of all the labels and product features can be a challenge, that is, without proper guidance.

Helping you cut through the mass of products on shelves and narrow in on the best household essentials is Product of the Year. As the largest consumer-voted award for product innovation, winners represent the products that make consumers’ lives better or easier.

“The distinctive red seal found on the packaging of our award winners can serve as your beacon in a crowded marketplace,” says Mike Nolan, global CEO or Product of the Year Management. “Knowing a particular product was tested and loved by 40,000 other shoppers can make the task of shopping that much easier for you.”

As you stock up on household and personal items, consider these 25 Product of the Year winners, all of which stood out in their respective categories.

• Beauty: Schwarzkopf Keratin Root Color & Thickening Spray

• Body Wash: Dial Healthy Hydration Body Wash

• Car Care: Valvoline Restore & Protect

• Cat Care: Petivity (powered by Purina) Smart Litter Box Monitor System

• Cat Food: SHEBA Gravy Indulgence

• Cough & Cold: MUCINEX InstaSoothe Cough Relief

• Dog Food: Supreme Source Premium Mix-Ins

• Dog Treat: Supreme Source Savory Jerky Cuts

• Home Solutions: TAMKO StormFighter FLEX

• Household Cleaning Essential: The Pink Stuff, The Miracle Cleaning Paste

• Immediate Relief: PBZ OTC

• Immunity: AIRBORNE Effervescent Tablets

• Insect Repellent: OFF! Clean Feel Mist

• Laundry: Persil Activewear

• Mattress: Puffy Lux Hybrid Mattress

• Multi-Purpose Cleaner: PINALEN Luxury Scents

• Nasal Decongestant: MUCINEX 2-in-1 Saline Nasal Spray

• Outdoor Living: BIC EZ LOAD

• Pain Relief Balm: Biofreeze Dry Stick

• Paper Towel: Brawny 3-Ply Paper Towels

• Pest Control: Hot Shot Flying Insect Trap

• Pet Health: NaturVet Advanced Probiotics & Enzymes

• Surface Cleaner: Windex Fast Shine Foam

• Sustainable Kitchen: Compost Genie

• VMS: Natural Vitality CALM

For a chance to win a selection of this year’s award winning products, visit productoftheyearusa.com/sweepstakes. For more information and the complete list of this year’s forty-two winners, visit productoftheyearusa.com, and follow along on social media with #POYUSA2025 on Instagram, Facebook, X and LinkedIn.

While researching each product individually is useful, it’s a time-consuming task you likely don’t have the time for. Fortunately, resources exist that can expedite the process of being an informed shopper.

Photo Credit: (c) Prostock-Studio / iStock via Getty Images Plus