Why Herbalife (HLF) Stock Is Trading Up Today

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What Happened?

Shares of health and wellness products company Herbalife (NYSE: HLF) jumped 10.8% in the afternoon session after Argus Research upgraded its rating on the company's stock to 'Buy' from 'Hold' and set a new price target of $15.ย 

The research firm pointed to expected revenue growth from new products as the key reason for its positive view. Argus projected that Herbalife would achieve mid-single-digit revenue growth in 2025, which would end a three-year period of declines. The firm specifically noted two products, a skin-health product called HL/Skin and a weight-loss supplement named MultiBurn, as likely drivers for accelerated growth in 2026. The upgrade suggested a potential positive outlook for the company's future performance.

Is now the time to buy Herbalife? Access our full analysis report here.

What Is The Market Telling Us

Herbalifeโ€™s shares are very volatile and have had 27 moves greater than 5% over the last year. But moves this big are rare even for Herbalife and indicate this news significantly impacted the marketโ€™s perception of the business.

The previous big move we wrote about was 20 days ago when the stock gained 8.3% on the news that the company reported third-quarter financial results that surpassed analyst expectations.ย 

Herbalife posted net sales of $1.27 billion, a 2.7% increase from the same period last year, narrowly beating revenue forecasts. More impressively, the company's adjusted earnings per share came in at $0.50, exceeding analyst predictions by 8.4%. The positive results were driven by strong profitability, as adjusted EBITDA of $184.2 million beat consensus estimates by over 16%. Additionally, the company's free cash flow margin improved significantly to 9.3% from 5.8% in the prior year's quarter, indicating stronger cash generation.

Herbalife is up 95.5% since the beginning of the year, and at $13.06 per share, has set a new 52-week high. Investors who bought $1,000 worth of Herbalifeโ€™s shares 5 years ago would now be looking at an investment worth $265.43.

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