Why Affirm (AFRM) Stock Is Trading Lower Today

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What Happened?

Shares of buy now, pay later company Affirm (NASDAQ: AFRM) fell 2.1% in the morning session after the stock's negative momentum continued asย the company's Chief Executive Officer, Max R Levchin, disclosed the sale of a substantial number of shares.ย 

According to a regulatory filing, Levchin, who is also a director and a 10% owner, sold 651,713 shares for a total value of approximately $58.2 million. Such a large transaction by a top executive prompted concern among investors. Significant insider sales can be viewed as a potential signal of an executive's confidence in a company's short-term growth prospects, which contributed to the negative market reaction.

The stock market overreacts to news, and big price drops can present good opportunities to buy high-quality stocks. Is now the time to buy Affirm? Access our full analysis report here, itโ€™s free.

What Is The Market Telling Us

Affirmโ€™s shares are extremely volatile and have had 57 moves greater than 5% over the last year. In that context, todayโ€™s move indicates the market considers this news meaningful but not something that would fundamentally change its perception of the business.

The previous big move we wrote about was 2 days ago when the stock dropped 3.1% on the news that an SEC filing revealed that co-founder and major shareholder Maksim Levchin planned to sell a large block of shares.ย 

Affirm is up 27.3% since the beginning of the year, but at $79.57 per share, it is still trading 13.7% below its 52-week high of $92.18 from September 2025. Investors who bought $1,000 worth of Affirmโ€™s shares at the IPO in January 2021 would now be looking at an investment worth $818.28.

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