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G-Form Announces Acquisition by Eldridge

By: Eldridge via Business Wire
April 09, 2021 at 09:00 AM EDT
ⓘ This article is third-party content and does not represent the views of this site. We make no guarantees regarding its accuracy or completeness.

Transaction provides capital to scale rapid growth of G-Form’s revolutionary SmartFlex™ impact protection technology

G-Form, a leader in advanced protective solutions, today announced it has been acquired by Eldridge.

G-Form’s innovative products provide dynamic protection to enhance athlete performance, and are tailored for a variety of team sports, such as baseball, soccer, hockey, and basketball, as well as action sports, such as mountain biking, skiing, and snowboarding. G-Form also designs solutions for active fields requiring innovative protection, such as industrial, military, and law enforcement.

“We are excited about our partnership with Eldridge and this next phase of growth for G-Form,” said Glen “Gava” Giovanucci, CEO of G-Form. “Eldridge is widely known for its deep expertise in sports and media. We believe their ownership and support will provide new opportunities to expand our range of products, scale international distribution, enter new sports and non-sports industries, and increase production of our game-changing SmartFlex technology.”

G-Form’s patented protective gear technology, called SmartFlex, is created using advanced polymer formulas. All products are designed to allow athletes freedom of movement while minimizing risk of injury by hardening on impact, allowing users to push their physical limits without sacrificing performance, comfort, or style. G-Form’s proprietary SmartFlex padding is made in the Company’s own factory in Rhode Island, and its products are currently distributed in more than 40 countries.

Used by a wide range of sports and outdoor activities, G-Form products are trusted by hundreds of professional athletes around the world, including players throughout professional baseball, such as four-time All-Star, Manny Machado; world class mountain bike riders, like FMB World Tour and Crankworx Champion, Emil Johansson; and professional soccer players spanning the most elite levels of play globally. In addition, G-Form is the official protective partner of Perfect Game, the recognized pathway to Division I college and professional baseball opportunities worldwide.

“G-Form’s pioneering use of polymer technology and flexible, lightweight designs offers athletes protection tailored specifically to their needs,” said Tony Minella, Co-founder and President of Eldridge. “We believe in Gava and the G-form team’s ability to deliver innovative, best-in-class protective gear across sports and other industries where protection is paramount.”

About G-Form

G-Form is a technology-driven protective solutions provider. A pioneer in the advancement of impact protection technology for athletes, the company’s proprietary cutting-edge manufacturing process and utilization of innovative SmartFlex materials combine high-level impact protection with comfort, style, and complete freedom of motion. G-Form is a chosen protective equipment brand for a variety of team sports, such as baseball, soccer, hockey, and basketball, as well as action sports, such as mountain biking skiing, and snowboarding. G-Form also creates superior protective solutions for the military, law enforcement, and industrial applications. For more information about G-Form, visit www.g-form.com.

About Eldridge

Eldridge invests in businesses across the Insurance, Credit, Technology, Real Estate, Sports, Media, and Consumer landscapes. The firm seeks to build and grow businesses led by proven management teams that have demonstrated leadership and experience to scale an enterprise. Eldridge is headquartered in Greenwich, Connecticut, with additional offices in Beverly Hills, New York, and London. To learn more about Eldridge, please visit www.eldridge.com.

View source version on businesswire.com: https://www.businesswire.com/news/home/20210409005048/en/

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