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Primerica Household Budget Index™ Data: Middle-Income Purchasing Power Held Steady in September

By: Primerica via Business Wire
October 31, 2025 at 00:00 AM EDT

The latest Primerica Household Budget Index™ (HBI™) data, a monthly economic metric that examines how inflation and wage trends impact the ability of middle-income families to afford life’s everyday necessities, is estimated at 100.4% in September, a 0.2% increase from a month ago and up 0.6% from a year ago.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20251030964186/en/

The latest Primerica Household Budget Index™ (HBI™) data, a monthly economic metric that examines how inflation and wage trends impact the ability of middle-income families to afford life’s everyday necessities, is estimated at 100.4% in September, a 0.2% increase from a month ago and up 0.6% from a year ago.

The latest Primerica Household Budget Index™ (HBI™) data, a monthly economic metric that examines how inflation and wage trends impact the ability of middle-income families to afford life’s everyday necessities, is estimated at 100.4% in September, a 0.2% increase from a month ago and up 0.6% from a year ago.

The Consumer Price Index (CPI), which measures inflation for a comprehensive basket of goods for all U.S. households, rose 3.0% in September compared to a year ago marking the highest rate since June 2024. Adjusting the CPI to narrow the impact of inflation to focus specifically on middle-income families and their purchase patterns, inflation rose to 3.4% year over year. The cost of necessity items as used in the HBI™ metric (food, utilities, gas, auto insurance, and health care) for middle-income Americans is up 3.2% year over year.

For more information on the Primerica Household Budget Index™ metric, visit www.householdbudgetindex.com.

Note on Availability of Primerica HBI™ Data

Primerica’s Household Budget Index™ (HBI™) metric is constructed monthly using current and historical government data including information from the U.S. Bureau of Labor Statistics (BLS) and the U.S. Census Bureau (Census). As a result of the government shutdown that began October 1, 2025, the BLS published the delayed September Consumer Price Index (CPI) report on Friday, October 24 and release of economic data and active data collection has ceased. Primerica generated September HBI™ data with an estimated value for the Census data that will be updated once the September data becomes available. However, no data collection by the BLS or Census is expected to occur for the month of October, thus Primerica will be unable to release HBI™ data in November. If these circumstances continue, there may be an impact on the timing or content of future HBI™ data. The HBI™ metric will resume once the data is available again.

About the Primerica Household Budget Index™ (HBI™) Data

The Primerica Household Budget Index™ (HBI™) data is constructed monthly on behalf of Primerica by its chief economic consultant Amy Crews Cutts, PhD, CBE®. The index measures the purchasing power of middle-income families with household incomes from $30,000 to $130,000 and is developed using data from the U.S. Bureau of Labor Statistics, the U.S. Bureau of Census, and the Federal Reserve Bank of Kansas City. The index looks at the cost of necessities including food, gas, auto insurance, utilities, and health care and earned income to track differences in inflation and wage growth.

Primerica’s HBI™ metric was created to fill an information void around the economy’s impact on middle-income families. Metrics like the Consumer Price Index (CPI) measure overall inflation but don’t offer a clear picture of how it impacts middle-income Americans. Middle-income households play a key role in driving consumer spending and the overall economy as they account for over 55% of the U.S. population. The purchasing power of middle-income families are a key barometer of real-time economic trends. Understanding middle-income households’ purchasing power is important because it shows whether they are gaining financial ground or falling behind.

The HBI™ data uses January 2019 as its baseline, with the value set to 100% at that point in time.

Periodically, prior HBI™ values may be modified due to revisions in the CPI series and Consumer Expenditure Survey releases by the U.S. Bureau of Labor Statistics (BLS). Beginning with the December 2024 release of the index, the expenditure weights have been updated to the most recent (Q1 2024) data and auto insurance has been added to the group of necessity items. For more information, visit householdbudgetindex.com.

About Primerica, Inc.

Primerica, Inc., headquartered in Duluth, GA, is a leading provider of financial products and services to middle-income households in North America. Independent licensed representatives educate Primerica clients about how to better prepare for a more secure financial future by assessing their needs and providing appropriate solutions through term life insurance, which we underwrite, and mutual funds, annuities and other financial products, which we distribute primarily on behalf of third parties. We insured over 5.5 million lives and had approximately 3.0 million client investment accounts on December 31, 2024. Primerica, through its insurance company subsidiaries, was the #3 issuer of Term Life insurance coverage in the United States and Canada in 2024. Primerica stock is included in the S&P MidCap 400 and the Russell 1000 stock indices and is traded on The New York Stock Exchange under the symbol “PRI”. For more information, visit www.primerica.com.

View source version on businesswire.com: https://www.businesswire.com/news/home/20251030964186/en/

Contacts

Media Contact:

Gana Ahn

678-431-9266

Email: Gana.Ahn@primerica.com

Investor Contact:

Nicole Russell

470-564-6663

Email: Nicole.Russell@primerica.com

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