Palo Alto, CA - Jan 27, 2025 - MojoAuth, a pioneer in passwordless authentication solutions, today announced the launch of its groundbreaking AI-Powered Adaptive Authentication, designed to empower B2C brands to outpace evolving cyber threats while delivering frictionless user experiences. As AI-driven attacks surge, MojoAuth’s innovation leverages machine learning and behavioral biometrics to dynamically neutralize risks like deepfake social engineering and credential stuffing—without sacrificing customer convenience.
AI vs. AI: Fighting Fire with Fire
MojoAuth’s solution analyzes real-time risk factors—including user behavior, device patterns, and location—to adjust security measures on the fly. For low-risk scenarios (e.g., returning users on trusted devices), it enables “invisible authentication” for seamless logins. For high-risk actions like large transactions, it triggers step-up verification via biometrics or magic links. This adaptive approach counters polymorphic malware and AI-generated phishing campaigns, which have risen by 135% in 2024 alone.
Consumer-Centric Innovation Drives Results
Early adopters, including premium retailers and streaming platforms, report a 92% reduction in authentication-related support tickets and a 47% increase in customer satisfaction. “Traditional passwords frustrate users and leave brands vulnerable,” said Dev Kumar, CEO of MojoAuth. “Our AI doesn’t just block threats—it learns from them, creating a security system that evolves faster than cybercriminals can adapt.”
Trend Alignment: Passwordless Goes Mainstream
The launch aligns with the 2025 RSA ID IQ Report, which found that 61% of organizations now prioritize passwordless authentication. As regulatory pressure grows and consumer demand for seamless experiences intensifies, MojoAuth’s no-code integration and quantum-resistant passkeys position B2C brands to future-proof their security stacks.
Why It Matters - 81% of data breaches involve stolen or weak passwords (Verizon DBIR 2025). - 60% of consumers abandon purchases due to login friction (Baymard Institute). - AI-powered cyberattacks cost businesses $12.8B globally in 2025 (Cybersecurity Ventures).
“AI is the new battleground for cybersecurity,” added Dev Kumar. “With MojoAuth, brands no longer have to choose between safety and simplicity—they get both.”
Learn More
Explore MojoAuth’s AI-Powered Adaptive Authentication at [www.MojoAuth.com](https://www.MojoAuth.com) or contact [press@mojoauth.com](mailto:press@mojoauth.com) for case studies and interviews.
About MojoAuth
MojoAuth is a leader in passwordless authentication solutions, trusted by global brands to secure over 48 million digital identities. Its AI-driven platform combines behavioral biometrics, adaptive workflows, and zero-trust principles to eliminate friction and fraud.
Media Contact
Company Name: MojoAuth
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Address:3101 Park Blvd
City: Palo Alto
State: CA
Country: United States
Website: https://mojoauth.com/
