TORONTO - Oct 13, 2025 - The Tourism Technology Company today announced that its Wherabouts software-as-a-service (SaaS) platform has received Travel and Hospitality Tech Outlook’s 2025 award for Top Destination Management and Marketing Software in Canada. Whereabouts offers destination marketing organizations (DMOs) a unified point of management and control for the core elements of marketing a tourist destination, such as a ski resort town, municipal tourism department, or regional destination organization.
“We feel very gratified and honored to be acknowledged for our platform’s quality and distinctive capabilities,” said Mike Jacobs, Co-Founder of The Tourism Technology Company. “We build software solutions for the tourism industry. We created Whereabouts after spending years working in destination marketing sector ourselves. We saw that destination marketers lacked a single, productive solution for the multifaceted challenge of promoting a destination for optimal economic outcomes. This is the problem we are solving with Whereabouts.”
Whereabouts recently launched Version 2 of the platform after three years of development. The new release has earned widespread acclaim and quick adoption by DMOs across North America. The platform addresses the core difficulties that all destinations face with technology, i.e., that their previous toolsets were not built for tourism. Rather, DMO teams traditionally found themselves grappling with separate solutions for customer relationship management (CRM), email marketing, advertising management, event scheduling, and directory management. Wrangling this sprawling set of applications resulted in inefficient destination marketing efforts and low team productivity.
Whereabouts offers a novel solution that allows destinations to manage all of their business and events listings, itineraries, e-commerce, reporting, and CRM functions in a centralized app. DMO teams can now build data-rich directories of local businesses, such as tour operators and attractions, and build engaging itineraries that attract strong tourist interest and revenue. The platform’s structured approach to data management is also well-suited for the work of training AI to properly profile destinations in answer engines like ChatGPT, Co-Pilot, and Gemini.
For more information, visit www.tourism.tech
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