Sales specialist, Premium Sales, has launched a new Training Academy to help businesses and individuals master authentic, human-led selling in an increasingly AI-driven age. Expert trainer Kate Wass leads CPD-certified classes, building confidence, conversation skills, and real-world sales success.
-- A Midlands-based sales support specialist has launched a new training academy to equip businesses and individuals with the skills and confidence to sell in an increasingly digital world.
Despite the surge in AI and automation, Premium Sales founder Becky Smith says authentic conversation and rapport-building are more important than ever.
“Technology can open doors, but it can’t replace a genuine conversation,” Becky said. “AI agents and chatbots have their place, but they can’t build trust, read tone, or connect with people in the way a human can.”
Premium Sales has spent more than a decade building outsourced sales teams for clients across the UK. Services include telesales, lead generation, conversion, and customer retention.
The Sales Training Academy means the company’s proven processes and frameworks can now be shared with more people to implement in their own businesses.
It offers CPD-certified classroom-based courses in Lichfield, or on-site at client premises, as well as bespoke training programmes for teams and individuals - all focused on authentic, human-led sales.
The Training Academy runs courses for individuals at all levels, from beginner through to advanced, with sessions built around interaction, role-play, and real-life scenarios, helping trainees gain skills they can immediately apply.
The academy is led by expert sales trainer Kate Wass, who combines practical selling techniques with personal development and mindset coaching, reflecting how sales success relies on attitude and resilience, as well as skill.
Kate said: “At a time when many small businesses are facing tougher economic conditions, demand for sales expertise is rising. Companies that have historically relied on inbound work may find themselves needing to generate leads proactively for the first time, but without the knowledge or confidence to do this effectively.
“The academy helps to bridge the gap in all those scenarios.”
“The business has endured and grown, despite the rise of various trends such as digital marketing and social media, which people said would impact traditional human-led sales,” Becky said.
“Automation may get you the first click or email, but it’s still humans who convert – and keep the relationship going. That’s why training those skills is still so important.”
More information about courses and dates is available via the Premium Sales Training Academy webpage.
For more information about Premium Sales, use the contact details below.
Contact Info:
Name: Kate Wass
Email: Send Email
Organization: Premium Sales
Address: 2 The Oak Tree, Elmhurst Business Park, Lichfield WS13 8EX
Phone: 03300 580562
Website: https://www.premium-sales.com/
Release ID: 89175181
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