SEGG Media (NASDAQ: SEGG, LTRYW) signed a binding Letter of Intent to acquire Triggy.AI, an AI technology company specializing in dynamic ad-revenue formats and gamified engagement solutions, with closing expected on or before Nov. 28. Founded by gaming and sports-technology entrepreneurs, Triggy provides an AI engine used by international brands to deliver personalized, real-time interactions that boost engagement, dwell time and conversions, supporting predictable recurring revenue from enterprise clients. SEGG Media plans to integrate Triggy’s technology across Sports.com, Lottery.com and Concerts.com to expand next-generation content experiences and data-driven monetization, a move praised by executives from both companies as a major step in strengthening SEGG Media’s AI-powered digital ecosystem.
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About SEGG Media Corporation
SEGG Media (NASDAQ: SEGG, LTRYW) is a global sports, entertainment and gaming group operating a portfolio of digital assets including Sports.com, Concerts.com and Lottery.com. Focused on immersive fan engagement, ethical gaming and AI-driven live experiences, SEGG Media is redefining how global audiences interact with the content they love.
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