Audi is preparing to take a big step in its electric vehicle journey by planning to unveil a new entry-level EV model. This move shows that the luxury carmaker is serious about making electric cars more accessible to a wider group of buyers, not just those at the very top of the market. As electric vehicles become more popular around the world, Audi does not want to be left behind in the growing demand for affordable luxury EVs.
Other firms like Rivian Automotive Inc. (NASDAQ: RIVN) that focus on making luxury EVs may also have to rethink their strategies and decide whether to address the top tier of the market only or also broaden…
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