SPONSORED CONTENT -- (StatePoint) For 250 years, generations of fixers have passed down a very American tradition: don’t replace it, repair it. With crisp fall weather here, families across the country will be putting their weekends to work—together.
New research from Duck brand, maker of Duck Tape brand duct tape, finds that 87% of Americans say their family philosophy is rooted in resourcefulness—the belief that most things can be fixed with the right tools and know-how. In fact, when asked which phrase sounds most like their family, the top answer (29%) was simple: “We can totally fix this.”
The do-it-yourself habit is inherited. Seven in 10 say watching or assisting a family member with home repairs during childhood shaped how they approach fixing things today, and 63% report that a parent was known as the go-to problem solver around the house. Nearly half (47%) credit Dad for teaching them how to make repairs, but the survey says that he’s also most likely to turn a simple fix into an all-day affair (30%).
From yard work to seasonal decorating, 58% work on DIY and repair projects with family members at least once a month. It’s not just about getting the job done, either—76% say it was a repair project that brought them closer to a family member in the first place.
DIY and duct tape are as American as apple pie. Ninety-three percent of Americans have purchased duct tape in the past two years and, with generations of know-how on their side, 98% report using duct tape as a trusted repair solution. Once duct tape is on the job, it tends to stay there—one in five admit a “temporary” duct tape fix became a permanent one.
“Whether it’s a parent passing down their toolbox or a quick solution that turns into a forever fix, repair has always been part of how American families take care of each other,” said Kerry Haugh, director of Product Marketing, Duct Tapes at Shurtape Technologies, LLC, the company that markets the Duck brand. “We see that spirit every day—the confidence that ‘we can totally fix this.’ That’s why as DIY projects evolve, we’re committed to creating tough, reliable and cost-effective tools for every repair.”
Whatever your fall DIY weekends bring, you can use Duck Max Strength Brand Duct Tape, an easy-to-tear tape that’s tough enough for every repair, and Color Duck Tape, a heavy-duty tape for discreet and aesthetic fixes. For more DIY inspiration, visit https://www.duckbrand.com/home-and-diy/home-diy.
Family fixes are a cherished American tradition. This fall, embrace the DIY spirit and get equipped with tough, cost-effective tools that get the job done right.
