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Why Best Buy (BBY) Stock Is Up Today

By: StockStory
October 13, 2025 at 14:05 PM EDT

BBY Cover Image

What Happened?

Shares of electronics retailer Best Buy (NYSE: BBY) jumped 8.8% in the afternoon session after investors reacted positively to a softer U.S. tone on trade with China, which eased worries about potential tariffs that could impact the retailer. 

The broader market rallied after reports signaled that both the U.S. and China were willing to continue trade talks, reversing losses from the previous trading session when tariff threats caused a downturn. This news was particularly important for retailers like Best Buy, which source many consumer goods from China and could face higher costs from tariffs.

Is now the time to buy Best Buy? Access our full analysis report here.

What Is The Market Telling Us

Best Buy’s shares are somewhat volatile and have had 10 moves greater than 5% over the last year. In that context, today’s move indicates the market considers this news meaningful but not something that would fundamentally change its perception of the business.

The biggest move we wrote about over the last year was 7 months ago when the stock dropped 14.8% on the news that the company reported a mixed fourth quarter, but the negatives outweighed the positives as EBITDA missed expectations, and full-year EPS guidance came in below what Wall Street was hoping for. On the other hand, sales and earnings exceeded expectations for the quarter. However, guidance assumed minimal change in consumer behavior due to inflation, which wasn't reassuring. Overall, this was a weak quarter.

Best Buy is down 10.8% since the beginning of the year, and at $76.84 per share, it is trading 22.1% below its 52-week high of $98.68 from October 2024. Investors who bought $1,000 worth of Best Buy’s shares 5 years ago would now be looking at an investment worth $650.03.

Today’s young investors won’t have read the timeless lessons in Gorilla Game: Picking Winners In High Technology because it was written more than 20 years ago when Microsoft and Apple were first establishing their supremacy. But if we apply the same principles, then enterprise software stocks leveraging their own generative AI capabilities may well be the Gorillas of the future. So, in that spirit, we are excited to present our Special Free Report on a profitable, fast-growing enterprise software stock that is already riding the automation wave and looking to catch the generative AI next.

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