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Amplitude (AMPL) Stock Is Up, What You Need To Know

By: StockStory
September 05, 2025 at 12:46 PM EDT

AMPL Cover Image

What Happened?

Shares of digital analytics platform Amplitude (NASDAQ: AMPL) jumped 3% in the morning session after the company outlined its strategic initiatives, including AI integration and financial targets, at Citi's 2025 Global TMT Conference. 

CFO Andrew Casey highlighted the company's evolution from a digital tool to a comprehensive platform integrating AI and analytics. Investors reacted positively to key financial metrics shared, notably a 31% increase in total Remaining Performance Obligations (RPO) last quarter, which indicates strong future revenue visibility. The company also detailed plans to improve margins by reducing sales and marketing expenses from 44% of revenue to the mid-30s. The stock's rise was also supported by a broader positive sentiment in the technology sector, as the US Tech stock index showed signs of resuming growth ahead of new labor market data.

After the initial pop the shares cooled down to $11.34, up 4.2% from previous close.

Is now the time to buy Amplitude? Access our full analysis report here, it’s free.

What Is The Market Telling Us

Amplitude’s shares are very volatile and have had 29 moves greater than 5% over the last year. In that context, today’s move indicates the market considers this news meaningful but not something that would fundamentally change its perception of the business.

The previous big move we wrote about was 3 days ago when the stock dropped 4.4% on the news that the major indices continued to retreat amid profit-taking and renewed concerns about tariffs. 

Investors reacted to a federal court ruling that most of President Trump's global tariffs were illegal, raising uncertainty over trade policy and the fiscal impact of potential refunds. Rising Treasury yields added to the pressure, with the 10-year climbing above 4.2% and the 30-year nearing 5%, intensifying worries about stretched equity valuations. September's historically weak track record for stocks further dampened sentiment, leaving traders cautious ahead of the jobs report later in the week and the Federal Reserve's upcoming rate decision.

Amplitude is up 5.9% since the beginning of the year, but at $11.34 per share, it is still trading 21.5% below its 52-week high of $14.44 from February 2025. Investors who bought $1,000 worth of Amplitude’s shares at the IPO in September 2021 would now be looking at an investment worth $206.84.

Here at StockStory, we certainly understand the potential of thematic investing. Diverse winners from Microsoft (MSFT) to Alphabet (GOOG), Coca-Cola (KO) to Monster Beverage (MNST) could all have been identified as promising growth stories with a megatrend driving the growth. So, in that spirit, we’ve identified a relatively under-the-radar profitable growth stock benefiting from the rise of AI, available to you FREE via this link.

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