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Articles published by FreeWheel

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Lionsgate Partners Exclusively with FreeWheel to Give Ad Buyers Direct Access to Its Premium FAST Inventory
December 18, 2025
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Untapped Growth and FreeWheel Team Up to Give Indie and Mid-Market Advertisers Access to Premium CTV Inventory
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FreeWheel Unlocks Precision Political Targeting on Streaming with First-of-its-Kind Data Partnerships
November 19, 2025
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FanServ Launches Stadium Platform to Streamline and Scale Regional Sports Advertising, Taps FreeWheel to Power the Groundbreaking Solution
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Roku Now Incorporated into the FreeWheel Streaming Hub, Deepening Strategic Partnership to Power the Premium CTV Ecosystem
October 07, 2025
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FreeWheel Expands Premium CTV Marketplace Through Enhanced Partnerships
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Scripps Partners With Freewheel to Accelerate Advertiser Investment Across Women's Sports and Live Events Including the WNBA and NWSL
May 15, 2025
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FreeWheel Introduces New Tools to Simplify Streaming Advertising for Brands and Publishers
April 29, 2025
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A+E Global Media Selects FreeWheel to Power Advertising Evolution on Heels of Its Strategic Expansion Announced at Upfronts
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FreeWheel’s Strata Platform and VideoAmp Announce Measurement and Currency Integration to Elevate Attribution Capabilities
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Roku and FreeWheel Announce New Programmatic Partnership
December 12, 2024
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FreeWheel Launches First of its Kind Contextual Marketplace, Informed by Research from the FreeWheel Viewer Experience Lab’s New Report, which Found Viewers are 2X More Engaged When Ads are Relevant
December 05, 2024
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New Global Research Defines Four Key Components of Premium Multiscreen TV Content
September 24, 2024
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FreeWheel and NBCU’s Programmatic Partnership For Paris 2024 Summer Olympics and Paralympics Contributes to Record-Breaking Streaming Event for Advertisers
September 12, 2024
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FreeWheel Selects Samba TV as Premier ACR Partner to Help Advertisers Target Audiences in Real-Time Across Linear, Streaming, and On Demand Content
September 11, 2024
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FreeWheel Names Industry Veteran Kris Magel as New Head of Global Agency Partnerships
August 22, 2024
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DSPolitical and Beeswax Announce First-to-Market Partnership to Revolutionize Voter Targeting Through Advanced CTV Technology
August 21, 2024
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FreeWheel Launches New Solutions for Advertisers to Leverage CTV as a Performance Marketing Vehicle
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FreeWheel Unveils New Suite of Live Product Capabilities to Better Enable Programmatic Transactions Across Largest, Most Prestigious Live Events on Streaming Platforms—Including the Olympic Games Paris 2024
June 18, 2024
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Fox Corporation and FreeWheel Announce Expanded Partnership to Introduce Dynamic Ad Insertion for College Football on FOX and Proprietary AdRise Integration
June 12, 2024
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New Research from FreeWheel’s Viewer Experience Lab and MediaScience Reveals that TV and Streaming Ads Do Not Harm Program Enjoyment for Viewers, But Bad Ad Experiences Do
May 29, 2024
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New FreeWheel Report Reveals 24% Growth in CTV Programmatic Impressions from Independent Agencies, as Advertisers of All Sizes Take on Programmatic Activation
May 16, 2024
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FreeWheel Introduces Programmatic Ad Buying to the 2024 Upfronts with Industry-First, Allocation Module Solution
February 29, 2024
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FreeWheel Introduces The Beeswax Inventory Desk
February 09, 2024
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New Research from FreeWheel’s Viewer Experience Lab and MediaScience Reveals Actionable Insights for Optimizing Viewer Experience and Brand Impact
January 10, 2024
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FreeWheel and OrkaTV Introduce a New Industry Solution for Advertisers to Reach Target Audiences on FAST Channels
November 30, 2023
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The FreeWheel Council for Premium Video and the Video Advertising Bureau Introduce New Checklist for Buying Premium TV Advertising in a Multiscreen World
November 15, 2023
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FreeWheel Introduces New Solution to Enable Publishers to Unlock Faster Audience Activation Across Screens
November 08, 2023
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FreeWheel Launches The Viewer Experience Lab in Partnership with MediaScience to Help the TV Industry Improve the Ad Environment for Users Across All Video Platforms
June 21, 2023
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FreeWheel Appoints David Dworin Chief Product Officer and Quentin SaLay Head of Human Resources
February 22, 2023
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