Quantifying the financial impact of AI-driven digital engagement and the blueprint for automated growth
HUNTSVILLE, AL, November 19, 2025 /24-7PressRelease/ -- DeepTarget Inc., the leader in Intelligent Revenue Automation for financial institutions, today released its new whitepaper, $116.44 Per User – Part 1: The Proven Revenue Value of Data & AI-Driven Digital Engagement. This report, the first of a two-part series, quantifies the revenue opportunity hiding within everyday digital interactions and presents the blueprint for automated growth.
The whitepaper finds that a financial institution with 100,000 digital users missed out on $11.6 million in annual product revenue. This significant revenue leak results from relying on outdated, "spray-and-pray" strategies built around broad segments and generic messages that fail to yield results.
DeepTarget's study shows that when digital traffic, such as login, transaction and other account holder interactions, is analyzed in real-time, financial institutions can deliver targeted communications that generate an average of $116.44 in incremental annual product revenue per digital user. This shift moves institutions from passive digital cost centers to active revenue engines.
The whitepaper includes real world results from Ohio Valley Bank, Eglin Federal Credit Union and Georgia United Credit Union. These institutions found success in moving from static digital messaging to AI-powered analytical communication that adapts to unique account holder needs.
"There's a widening divide rapidly forming between financial institutions activating their digital channels as revenue engines, and those distracted by incremental improvements to outdated approaches," said Preetha Pulusani, CEO at DeepTarget. "Institutions that are quick to adopt this strategy will thrive in today's market, and the ones treating digital engagements as a passive cost center will find themselves struggling in a market that rewards data intelligence and personalized experiences."
Download the full whitepaper here: $116.44 Per User – Part 1: The Proven Revenue Value of Data & AI-Driven Digital Engagement.
Part 2 of the whitepaper, $116.44 Per User – Part 2: Understanding Product Value – What Each New Account Actually Means, will be released in the first quarter of 2026.
About DeepTarget
DeepTarget is leading the future of banking growth with their Intelligent Revenue Automation System™, a blueprint for automated growth by transforming data into decisions and new accounts. Moving beyond generic marketing, DeepTarget's decision engine is at the heart of the system using AI-driven predictive targeting and next-gen 3D ad experiences to transform your data into insights, build intelligent campaigns, stack personalized offers, and design meaningful communications to engage individual account holders. The system can ingest comprehensive, diverse data from various sources including core systems, credit bureaus, financial data aggregators and transaction details to drive targeted engagement across all channels, including Mobile Apps, Online Banking, Tellers, and more. In addition, it is used in a tailored and targeted acquisition program to gain new households for the institution. DeepTarget empowers forward-thinking credit unions and community banks to automate intelligent account acquisition and profitable growth. Unlock your growth potential at https://www.deeptarget.com/ and connect with us on LinkedIn.
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