New study by SEO consultant and bestselling author reverse engineers copywriting strategies to help websites rank higher on search engines.
SALT LAKE CITY, UT, February 07, 2025 /24-7PressRelease/ -- Damon Burton's latest SEO copywriting study reveals which content performs best on search engines, and lays out variables supporting the success of top ranking content.
"There are so many methods and tools out there to help people create high-ranking content, but it's hard to know what strategy works when," said Burton. "This study eliminates 'tools' from the equation and lays down guidelines to aim for top-ranking creating content based on copywriting methodology."
Burton's team gathered the top 8 search engine results for 205 queries (for a total of 1,640 results). They then analyzed different copywriting structures of the top-ranking websites relating to their syntax, readability, word choice, length, etc., including the following analysis metrics:
- Automated Readability Index
- Flesch-Kincaid Reading Ease
- Flesch-Kincaid Grade Level
- Coleman-Liau Index
- Gunning Fog Score
- Number of Words
- Number of Sentences
- Percent of Complex Words
- Average Words per Sentence
The results showed which aspects of copywriting correlated with top search engine rankings and revealed the following:
Useful Metrics: Results of the Gunning Fog Index and Automated Readability Index correlated most closely with the best search engine rankings.
Word Count: Long-form content ranked higher than short-form content (with the most successful content averaging between 1,700 and 2,300 words).
Sentence Count and Length: A higher number of sentences correlated with a higher rank, but a higher number of words per sentence correlated with a lower rank, suggesting that sentences should be as short and concise as possible. (The average word count per sentence of ranking content was 9.3 words.)
Word Complexity: Multi-syllable words don't appear to drag rank down. While it is generally assumed among the search engine optimization community that Google prioritizes familiar words, if the familiar word that fits best happens to be long, don't sweat it.
Damon Burton specializes in helping businesses climb search engine rankings through his company, SEO National™. Since he launched his search engine optimization company SEO National in Utah in 2007, he has helped a full range of enterprises—from mom-and-pop startups to professional sports teams, and world-famous entrepreneurs like Russell Brunson—achieve page 1 rankings. He is an international speaker on search engine optimization, including speaking at 2025's Funnel Hacking Live on funnels SEO, and SEO Mastery Summit in Vietnam, as well as the author of Amazon bestselling book "Outrank: Your Guide to Making More Online by Showing up Higher on Search Engines and Outranking Your Competition."
To learn more about Damon Burton and his work to help businesses crush search engine rankings without costly ad campaigns, call 1-855-SEO-NATL (1-855-736-6285) or go to www.DamonBurton.com.
A husband and father of three, Damon Burton founded a successful SEO company in 2007, SEO National. In the past decade-plus he has written a book on SEO, writes for Forbes, has been featured on BuzzFeed, USA Weekly, and has optimized websites for INC5000 companies, NBA teams, and businesses featured on Shark Tank.
---
Press release service and press release distribution provided by https://www.24-7pressrelease.com
