Kenny McCormick IV returns with a nationwide campaign blending music, story, and immersive billboards—inviting fans to join a movement built on truth, healing, and creative freedom.
SALT LAKE CITY, UT, May 27, 2025 /24-7PressRelease/ -- Artist Kenny McCormick IV, known for his work as Jimmy Flinders in the cult classic *Saturday's Warrior*, has launched a multi-city billboard campaign in support of his latest music and storytelling project. This marks the debut of *LDS/LSD: The Psychedelic Hymnal*, an album that reinterprets traditional Mormon hymns through a modern lens of healing, creativity, and personal freedom.
"This story doesn't belong on Broadway or just TV. It belongs in The Sphere. We're building something immersive, redemptive, and real—and we'd love to make it free." - Holly Carter, Relevé Entertainment.
THE SIGNAL CAMPAIGN
The campaign spans 15 cities, with active billboards in Salt Lake City, Las Vegas, Phoenix, Boise, and near McCormick's hometown of Holland, Michigan. The messaging—displayed without artist names or product links—includes phrases like "JESUS LOVES NOBODY," "MY NAME IS NOBODY," and "NOBODY LOVES YOU." All signs point viewers to StartWithILoveYou.com, an immersive digital store and scavenger experience.
There are currently 8 real billboards live in Salt Lake City. To see coordinates and join the game, visit StartWithILoveYou.com. This isn't about press—it's about play. Think Pokémon meets street gospel. We're not selling merch. We're not charging for the music. Everything is free. The goal is participation.
The campaign is supported by:
- StartWithILoveYou.com – a story-based merch platform and interactive fan portal
- Relevé Entertainment – founded by Holly Carter, longtime producer and entertainment executive
- Christian Cannabis and Spiritual Plants which include the two new federally legal hemp lines Mormon Meds and Latter Day Leaf.
- Creating Fun – a creative agency and collective founded by Craig Gross
MUSIC & IMMERSIVE STORYTELLING
McCormick and collaborator Craig Gross have collaborated on multiple albums including *LDS/LSD*, *Baphomet Zoo*, and *Freely and Lightly* by AI Babes. Their work blends music, immersive performance, and narrative design. Easter weekend 2025 marked the launch of *Resurrection Flower*—from Christian Cannabis—and a live performance of *LDS/LSD* at Urbana Lounge in Oakland.
Following Oakland, the team launched a stealth tour—performing intimate secret shows, underground sets, and unpublicized disrupting billboard in select cities. They've taken cues from bands like All-American Rejects who've brought music back to the fans in small, energizing settings. This is about building a community through discovery, not distribution.
THE VISION
The ultimate vision is a full-scale immersive show hosted at The Sphere in Las Vegas, designed as a nontraditional theatrical experience combining music, light, and storytelling. The show is intended to be accessible, potentially free, and built in honor of Tony Hsieh's legacy of delivering happiness.
PRESS CONFERENCE DETAILS
This marks Kenny's first public appearance in Salt Lake City since launching the campaign. There will be no stage, no livestream, and no traditional Q&A. Just Kenny — one mic, one message. This moment is for the fans. A chance to speak directly, in the place where his story began.
Date: Thursday, May 29, 2025
Time: 12:12 PM MST
Location: 40.72478, -111.92392
Billboard behind IFA Country Store, 1147 W 2100 S, South Salt Lake, UT 84119. Parking available on site.
Note: This is the only location publicly listed. Others can be discovered through gameplay at StartWithILoveYou.com
ABOUT RELEVÉ ENTERTAINMENT
Founded by Dr. Holly Carter, Relevé Entertainment has launched and supported artists and brands including Usher, Destiny's Child, and Kirk Franklin. With a strong presence in film, music, and docuseries development, Carter brings her expertise to the *My Name Is Nobody* campaign with plans for national media rollout, Live Nation tour support, and immersive brand activations.
MEDIA CONTACT
Holly Carter
Founder, Relevé Entertainment
holly@releve-ent.com
Craig Gross
Founder, Creating Fun
craig@creatingfun.com
702-445-0834
StartWithILoveYou.com is more than a store — it's the front door to the future of music, movement, and myth. Built by artists outside the system, it supports creators the industry dropped, tells stories the Church wouldn't touch, and invites fans into an unfolding game of discovery. With no paywall and no gatekeepers, the platform blends music, merch, and multimedia into a scavenger hunt for the soul — where every billboard, lyric, and drop is part of the signal. If you've found it, you're already in the story.
---
Press release service and press release distribution provided by https://www.24-7pressrelease.com
