Gold Coast, Australia - October 7, 2025 - Serial entrepreneur Simon Beard, best known as the founder of global streetwear retailer Culture Kings, this week announced the forthcoming launch of his latest venture, Creator Army—an AI-assisted content creation platform and on-demand marketplace built to empower the next generation of creators and help businesses access content at the speed of culture.
After exiting Culture Kings, Beard has been working across many ventures and claims this is his biggest project yet. He identified one of the most pressing problems facing brands and small businesses: the rising demand for fast, affordable, authentic content that keeps up with today’s digital landscape.
"The world runs on content, but most businesses can’t keep up," Beard said. "Ad fatigue is real, and at the same time, young people want to learn, create, and earn. Creator Army is about solving both challenges—training creators with the right skills and connecting them with opportunities instantly through an on-demand platform."
The Creator Army Platform
Creator Army combines AI-assisted training with a global marketplace:
-
Creator Army Bootcamp: A structured online training program that turns aspiring creatives into “full-stack creators.” The curriculum covers video production, editing, strategy, and the use of AI tools to produce content faster and smarter.
-
On-Demand Marketplace: A mobile app that enables businesses and individuals—known as “Seekers”—to instantly hire trained creators for projects, from social media content and product videos to personal event coverage.
By merging education, technology, and opportunity, Creator Army is on a mission to create one million jobs in the creator economy worldwide.
Launch Event
Creator Army will officially launch with a global livestream on October 14, 2025, at 7:00 PM AEST. The event will unveil the Bootcamp, showcase early success stories, and provide limited-time launch offers for both Creators and Seekers.
Registration for the livestream is now open at: www.creatorarmy.com/webinar-registration
About Creator Army
Creator Army is an AI-assisted content creation and marketplace platform founded by Simon Beard. Designed to deliver culture-speed content for businesses and individuals, the platform trains creators through its Bootcamp program and connects them with real-world jobs through its on-demand marketplace. Creator Army’s mission is to create one million jobs for creators worldwide.
About Simon Beard
Simon Beard is an entrepreneur and co-founder of Culture Kings, a streetwear empire that grew from a Gold Coast garage into a $100M+ global retail brand. In 2021, Culture Kings was acquired in a $600M+ exit, marking one of the largest retail deals in Australian history. After the sale, Beard turned his focus to the creator economy, aiming to empower the next generation of creators and solve the growing demand for on-demand digital content. His ventures are driven by a vision to build disruptive platforms that connect people, culture, and opportunity.
Media Contact:
Kate Atkinson
Head of Demand & Brand
kate@creatorarmy.com
Media Contact
Company Name: Creator Army
Contact Person: Kate Atkinson
Email: Send Email
Country: Australia
Website: www.creatorarmy.com
