Gold Coast, Australia - 9 October, 2025 - After building one of Australia’s most iconic brands and closing a $600M+ exit, Simon Beard is back with a new mission. The co-founder of Culture Kings has announced the launch of Creator Army, an AI-assisted platform built to empower creators and help businesses keep up with the speed of culture.
Beard knows the power of content better than most. At Culture Kings, content wasn’t just marketing—it was the engine that built a global streetwear empire. But he also saw the growing struggle: businesses unable to keep up with the demand for fresh, authentic content, and a generation of young people eager to create but without a clear way forward.
"At Culture Kings, content was the lifeblood—it built the brand," Beard said. "But the game’s only getting faster, and most businesses can’t keep up. On the other side, you’ve got a generation of hungry creators who want to learn, want to earn, and just need the right platform. Creator Army is the answer. It gives brands content on demand and gives creators a real shot at building their future."
Creator Army’s mission is to create one million jobs for creators worldwide. The platform combines training, technology, and opportunity to close the gap between creators and businesses. Its Bootcamp program trains aspiring talent to become “full-stack creators”—skilled in filming, editing, strategy, and AI-assisted production. Through the Creator Army app, businesses and individuals—“Seekers”—can instantly book these creators to produce content, from social ads to event coverage.
AI-powered tools make it easier for creators to deliver faster and smarter, while also helping Seekers create clearer briefs so they can get the right content without endless back-and-forth.
"The creator economy is exploding, but there’s still a massive gap between talent and opportunity," Beard said. "Creator Army closes that gap. We help creators learn to earn, and we help businesses keep up with culture."
Creator Army will officially launch with a global livestream on October 14, 2025, at 7:00 PM AEST. The event will showcase how the platform works, introduce the Bootcamp, and offer limited-time opportunities for early adopters. Registration is now open at: www.creatorarmy.com/webinar-registration
About Creator Army
Creator Army is an AI-assisted content creation platform founded by Simon Beard, co-founder of Culture Kings. The platform trains creators through its Bootcamp and connects them with businesses and individuals through an on-demand marketplace. Its mission: create one million jobs for creators worldwide.
About Simon Beard
Simon Beard is a serial entrepreneur and co-founder of Culture Kings, which grew from a Gold Coast market into a global streetwear empire before being acquired in a $600M+ exit in 2021. After stepping away from retail, Beard turned his focus to the creator economy, launching Creator Army to empower creators and solve the content crunch facing businesses everywhere.
Media Contact
Company Name: Creator Army
Contact Person: Kate Atkinson
Email: Send Email
Country: Australia
Website: www.creatorarmy.com
