The yellow metal of gold has always held a certain allure for Indians. However, the recent price surge in gold has a lot to do with factors other than vanity and they seem to stem from geopolitical uncertainty, inflation fears, and volatile stock markets. In times of instability, investors are often known to flock to safe-haven assets like gold, which has consistently proved to be resilient at such times. However, the rising demand for physical gold, especially in denominations like coins and bars, particularly those imbued with religious and spiritual symbolism, point to a deeper change in consumer behavior.
Once seen as investments, gold bars, and gold coins are now attracting a diverse range of buyers at Candere by Kalyan Jewellers, some of who see them as adornment, gifts as well as religious talismans.
Gold bars of celebration
Gold bars are no longer just a hedge against inflation; they are becoming thoughtful and enduring gifts for special occasions. For instance, a 5-gm 24 KT (999) gold bar from the Candere collection is presented not just as an investment, but as the ‘ideal’ gift’ to mark or celebrate a moment and milestone. Size clearly does not matter as the bar you choose gift could be 1-gm or 10-gm, it is the value it has a lot to offer in terms of value. The precision with which they are crafted, offering exceptional purity in gold, makes them perfect for gifting as well as investing.
Own a piece of history
The arrival of the Ayodhya Gold Coin is one of the most compelling parts of this trend based on faith. The tribute to the temple has added a bit of history to the existing collection of spiritual gold coins of Candere, featuring engravings of gods like Sri Ram, Ganesha, and Lakshmi, as well as sacred symbols like Om and Swastika. As the campaign’s title, ‘Divine Blessings in Gold’, suggests, a 4-gm 24K Ayodhya Gold Coin, with its sacred design inspired by the temple, is an investment in blessings and celebration of religious traditions.
Coin pendant of faith
Coin pendants give an interesting twist to the trend of spiritual gold coins by transforming them into wearable talismans. Candere’s Ethnic Coin Pendant is a 24K gold coin pendant with religious engravings and symbols like Om, Swastika, Ayodhya Temple, Sri Ram, Ganesha, and Goddess Lakshmi. Available between the ranges of 2-gm to 10-gm, it allows a person to express his or her faith through their personal style, wherever they go. This increasing desire for spiritual gold coins and pendants reveals a deeper yearning for meaning and connection in these uncertain times.
With a strong emphasis on being authentic, Candere by Kalyan Jewellers is currently offering a vast selection of BIS-hallmarked gold coins and bars to discerning consumers, who are increasingly demanding verifiable purity and quality when investing in gold. Known to have the best gold coin collections that can be gifted for different occasions, the brand ensures that its buyers receive excellent value for their investments.
Gold prices have historically trended upward over the long term, driven by factors like supply and demand, central bank reserves, and investor sentiment. The yellow metal has often shown high potential for appreciation over time.
Media Contact
Company Name: Candere Lifestyle Jewellery
Contact Person: Vivek Kangath
Email: Send Email
Phone: +91 9567359733
Address:506, Sez Plaza Chunilal Giridharilal Marg Nr. Aspee Nutan School, Marve Rd, Malad Wewt
City: Mumbai
State: Maharashtra
Country: India
Website: https://www.candere.com
