The inspiring story behind Peripety Boutique begins with founder Annetta’s personal journey of reinvention after an unexpected job loss. At age 52, she launched a fashion-forward boutique with a mission to serve accomplished women who want to look and feel confident, without compromising comfort or authenticity.
Peripety Boutique was born from Annetta’s firsthand experience of navigating a career transition while struggling to find clothing that reflected her confidence and current identity—especially in the evolving landscape of today’s workforce, where “business casual” is no longer just a dress code but a lifestyle.
While the boutique doesn’t focus on ultra-corporate or traditional office attire, it offers elevated business casual styles designed for the modern woman who wants to maintain a polished, empowered presence in professional, social, and everyday environments.
Fashion That Reflects Life’s Plot Twists
The boutique’s name, Peripety, embodies Annetta’s outlook: that life’s unexpected turns—its plot twists—can be opportunities for growth, not roadblocks. This philosophy drives the boutique’s thoughtful approach to curation, offering pieces that reflect not only fashion trends but also the realities of women evolving through major life changes.
Launching Peripety Boutique at 52 challenges the outdated idea that entrepreneurship belongs to the young. Instead, Annetta brings wisdom, life experience, and deep market understanding to her brand—creating fashion that resonates with women navigating their own next chapters.
Designed for the Modern Professional Woman
Peripety Boutique isn’t about boardroom suits—it’s about clothing that feels as powerful as it looks, perfect for women balancing leadership roles, creative careers, personal reinvention, and everything in between.
Annetta’s professional background gives her an authentic insight into the wardrobe needs of women who want versatile, comfortable, yet confidence-boosting fashion that transitions from work meetings to dinner outings, from home offices to networking events.
Confidence Never Gets Old
Peripety Boutique's success reflects Annetta’s belief that fashion should empower—not limit—women as they evolve. She’s created a space where women over 30 can shop pieces that respect their experiences, lifestyles, and ambition—without falling into outdated expectations of how they should dress.
With its affordable luxury positioning, the boutique understands the financial realities many women face, offering quality fashion that balances beauty with practicality.
The company’s mission statement—"The next chapter is always the best one"—echoes Annetta’s personal journey, encouraging women to embrace life transitions with style and strength.
CONTACT: For more information about founder Annetta’s journey and Peripety Boutique’s empowering fashion collections, visit https://www.peripetyboutique.com or follow their story on Facebook and Instagram @peripetyboutique.
Media Contact
Company Name: Peripety Boutique
Contact Person: Dan McGinn
Email: Send Email
Country: United States
Website: https://www.peripetyboutique.com
