PARIS, FRANCE - February 20, 2026 - Mike Lovatt, owner of UK comparison platform OnTheBallBets, has published "The OTBB Offer Value Score: Rating UK Bookmaker Welcome Bonuses," documenting the complete methodology his platform uses to evaluate promotional offers across 25+ UK-licensed operators.
The book addresses a persistent challenge in comparison platforms: transparency. While most affiliate review sites rank promotional offers based on commission rates paid by featured companies, Lovatt's framework prioritizes consumer value through systematic evaluation of factors that determine real benefit versus marketing claims.
"Most consumers evaluate promotional offers solely on headline amounts, missing critical details that determine actual value," Lovatt explains. "A £50 promotional offer from one operator may deliver £35 in real benefit, while another company's £30 offer returns only £8. The difference lies in terms and conditions that most comparison sites ignore."
The OTBB Offer Value Score methodology evaluates five factors:
- Requirement structures and their mathematical impact on value
- Qualification thresholds and expected outcome reduction
- Time constraints and realistic completion probability
- Return policies and profit potential
- Restriction parameters and available options
The framework applies consistent evaluation criteria across all operators, enabling direct comparison independent of affiliate commission structures.
Lovatt operates OnTheBallBets through his French company M & B Marketing SARL, which he founded in 2018. The platform provides independent ratings and promotional offer analysis for UK consumers navigating a competitive market of licensed operators under Gambling Commission oversight.
The book includes worked examples from major UK brands including bet365, William Hill, Betfred, Ladbrokes, Paddy Power, and BoyleSports, demonstrating real-world application of the scoring methodology across different promotional structures.
"Transparency in rating methodologies builds consumer trust," Lovatt notes. "By documenting our complete framework, we're enabling consumers to understand not just which offers we rate highest, but why—and to apply the same evaluation principles independently."
The publication reflects growing emphasis on methodological transparency in comparison platforms across multiple industries, from financial products to consumer services, as regulatory bodies and consumer advocates push for clearer disclosure of affiliate relationships and rating criteria.
Lovatt's analysis of UK market dynamics has been submitted to the Journal of Gambling Issues for peer review, covering regulatory effectiveness, demographic participation trends, and commercial sponsorship patterns in UK sports.
"The OTBB Offer Value Score: Rating UK Bookmaker Welcome Bonuses" is available on Amazon UK in eBook and paperback formats.
About Mike Lovatt
Mike Lovatt is the owner of OnTheBallBets, a UK comparison platform providing independent ratings and promotional offer analysis. He operates the platform through M & B Marketing SARL, a French company focused on transparent consumer comparison methodologies in regulated markets.
Media Contact:
Mike Lovatt
M & B Marketing SARL
Email: admin@mandbmarketing.com
Website: https://www.mikelovatt.com/publications/
Book Information:
Title: The OTBB Offer Value Score: Rating UK Bookmaker Welcome Bonuses
Author: Mike Lovatt
Format: eBook and Paperback
ISBN: 979-8-24862-945-9
Available: Amazon UK (https://www.amazon.co.uk/dp/B0GP2GHF74)
Media Contact
Company Name: M & B Marketing
Contact Person: Mike Lovatt
Email: Send Email
Phone: 0787463175
Address:34 avenue des Champs Elysées
City: Paris
Country: France
Website: https://www.mandbmarketing.com
