NEW YORK, NY / ACCESS Newswire / September 9, 2025 / On September 9, 2025, Mixed Martial Arts Group Ltd. (NYSE American:MMA) announced a milestone appointment that signals a new phase of growth. Donald Trump Jr., business executive, media figure, and co-founder of World Liberty Financial, has joined the company as a Strategic Advisor. His appointment adds global recognition and brand-building expertise at a time when MMA is already demonstrating rapid traction across its platform.

The news matters because MMA is not a fight promotion company; it's a technology company building the infrastructure to connect over 640 million global fans to the gyms, academies, and coaches that form the backbone of martial arts. With Trump Jr. now advising the company, MMA has broadened its leadership circle to include a voice that understands how to scale audiences and amplify visibility in ways few small-cap companies can match.

Expanding the Circle of Influence

Trump Jr. arrives as part of a growing network of high-profile supporters. Conor McGregor, MMA's most prominent investor, has already tied his name and capital to the company's mission. UFC analyst and Brazilian jiu-jitsu black belt Laura Sanko sits on the board, adding operational insight and credibility within the sport. CEO Nick Langton and Chairman Vaughn Taylor converted six-figure loans into equity, aligning their incentives directly with shareholders.

Together, this group blends cultural magnetism, governance, and management discipline. Now, Trump Jr. brings an additional dimension: expertise at the intersection of technology, media, and business. As Director of Trump Media and Technology Group, operator of Truth Social, and a global public figure, his influence expands MMA's visibility well beyond the mats. His focus as Strategic Advisor is to help the company accelerate commercialization of its training platforms, technology stack, and fan-engagement tools.

For McGregor, the appointment marks another vote of confidence. "Don is a globally recognized business leader with a deep passion for martial arts and for the coaches and small business owners who are the backbone of this sport," McGregor said in welcoming him. "With Don joining our team, I couldn't be more excited about the future we're building together at MMA.INC."

Technology at the Core of MMA.INC

The reason such figures are attaching themselves to MMA is that the company has built a product that solves real problems. Its BJJLink platform has become the digital backbone for martial arts academies, integrating billing, scheduling, communications, and performance analytics into one simple system. By replacing the patchwork of apps, spreadsheets, and manual processes that gyms have long struggled with, BJJLink keeps students engaged, helps coaches retain members, and gives operators predictable, recurring revenue.

The growth numbers illustrate the momentum. For the seven months ended July 31, BJJLink posted 128% annualized revenue growth, with SaaS subscriptions up 188%. That traction comes not from hype but from practical adoption, and it sets the stage for scale.

That scale is coming fast. UFC GYM has tapped BJJLink as the operating system for its Brazilian jiu-jitsu franchise expansion, with 45 new locations planned for 2025. Each will open its doors running MMA's technology, creating annuity-like revenue streams and a consistent user experience for students. With UFC itself signing a multi-billion-dollar U.S. media rights deal that takes effect in 2026, visibility for the sport is poised to surge, and MMA is positioned to catch the wave.

Creating a Global MMA Ecosystem

Trump Jr. put it plainly when he accepted the advisory role: "The incredible success of the UFC has proven just how powerful mixed martial arts has become, building one of the largest global fanbases in all of sport. That growth has inspired millions of people to take up martial arts training, improving citizens' physical and mental fortitude while creating a commercial boom for the coaches, academies, and small businesses serving this market."

That's the larger context for MMA's strategy. The global martial arts market is projected to hit $171 billion by 2028, with more than 500 million practitioners worldwide. Yet until now, the industry has lacked the infrastructure to unify gyms, connect fans, and create scalable participation. MMA is stepping into that void, with BJJLink as its spearhead and new verticals like e-commerce and fan engagement tools on the horizon.

By aligning celebrity investors, respected insiders, and seasoned management with a clear technological mission, MMA is moving from a promising startup to a company with a real claim on leadership in the sector. Trump Jr.'s role only accelerates that trajectory.

Forward-Looking Statements

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SOURCE: Mixed Martial Arts Group Ltd