Various events were held over the period of the Milan pop-up. Supported by the Hong Kong Economic and Trade Office in Brussels, a cocktail reception on 13 March attracted more than 100 Milan-based fashion buyers, media representatives, bloggers and industry insiders. Some of the designers shared their brand stories and product concepts with local media and buyers, enhancing the exposure for Hong Kong brands in the European market and helping to foster cultural and trade exchanges between industry participants from Milan and Hong Kong.  

Hong Kong brands showcased in Milan

Hong Kong fashion brands participating in the Milan pop-up store showcased a range of quality designs, including men's and women's fashion apparel, handbags, accessories and lifestyle products. Maverick & Co. offers a selection of high-quality backpacks and briefcases, showcasing practical aesthetics. DEROR JEWELLERY, La Serenidad, and Love by the Moon each have unique styles, creating exquisite and delicate jewellery pieces. SOULMATTE uses sustainable materials to create women's handbags that combine eco-friendliness and fashion, FEMANCE showcases its signature streamlined handbags, while JARDIN DES FONTAINES brings together adorable and refined fabric bags and scarves. IZSEL offers a fashionable and practical series of rain boots. morphil's eyewear designs combine lightweight materials with classic styles. Get the Pong presents coffee and tea sets that blend functionality and artistry, adding a touch of sophistication to everyday life. And KnitWarm, with its patented technology, skilfully incorporates conductive silver fibre yarns into soft, breathable fabrics to create warming textiles with efficient heat conduction. In addition, four Hong Kong fashion designers who had previously participated in London Fashion Week, including Angus Tsui (brand: ANGUS TSUI), Bettie Jiang (brand: Bettie Haute Couture), Ricky Wong (brand: RICKYYWONG), and Nathan Moy (brand: Z I D I), showcased their striking clothing collections at the Milan pop-up.

Crafts on Peel, meanwhile, presented a handmade bamboo console table and a mahjong box crafted from rich mahogany, showcasing the beauty of traditional Hong Kong design and craftsmanship.

The business exchange tour from 12 to 14 March was organised by Fashion Hong Kong. Representatives from the Hong Kong brands participating in the Milan pop-up store visited key retail destinations in the city, including La Rinascente Department Store, Orlando Design Gallery and Scalo Milano Outlet, to gain a deeper understanding of the local retail market. In addition, meetings with representatives from the Italian Trade Agency, the Italian Chamber of Fashion Buyers and the ADI Museum were arranged to discuss development trends in the Italian and broader European markets.

Fashion Hong Kong returns to Shanghai

Fashion Hong Kong has been actively promoting Hong Kong’s diverse designer brands on the global stage since 2015, with a footprint that includes fashion hubs such as New York, London, Paris, Copenhagen, Tokyo, Seoul and Shanghai. Coinciding with Shanghai Fashion Week, which kicked off earlier this week, Fashion Hong Kong is running a pop-up store at the city’s HKRI Taikoo Hui shopping mall from 28 March to 6 April. Featuring collections from seven Hong Kong fashion brands, the temporary outlet will give the brands exposure in Shanghai and help them expand in the domestic market.

Websites

Fashion Hong Kong: https://fashionhongkong.com.hk/en
Photo download: https://bit.ly/4kIhte6

Media enquiries

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About HKTDC

The Hong Kong Trade Development Council (HKTDC) is a statutory body established in 1966 to promote, assist and develop Hong Kong's trade. With over 50 offices globally, including 13 in Mainland China, the HKTDC promotes Hong Kong as a two-way global investment and business hub. The HKTDC organises international exhibitions, conferences and business missions to create business opportunities for companies, particularly small and medium-sized enterprises (SMEs), in the mainland and international markets. The HKTDC also provides up-to-date market insights and product information via research reports and digital news channels. For more information, please visit: www.hktdc.com/aboutus.