Get intelligentvalue.com

Own it today or select a payment plan

Buy Now$3,879Payment Plan$325/mo

Secured by Stripe

Premium Domain Name

intelligentvalue.com

is available for purchase

51 views

Visitors from

US 54%·

AU 32%·

IN 7%·

GB 2%·

FR 2%

Perfect for

Financial Consulting Technology Startups Educational Services Economic Forecasting E-commerce Solutions Business Analytics Artificial Intelligence Solutions Investment Advisory Strategic Planning Market Research

Unlock the potential of 'intelligentvalue.com', a premium domain that embodies sophistication and expertise in investment advisory and financial consulting. Perfect for businesses in artificial intelligence solutions, market research, and strategic planning, this memorable domain conveys a strong branding message that resonates with clients seeking innovative and data-driven insights. Elevate your presence in the competitive landscape with a digital identity that signifies intelligence, value, and forward-thinking solutions.

Safe & Secure

Protected transactions with Stripe

Fast Transfer

Domain transferred within 24 hours

Flexible Payments

Interest-free payment plans available

Under Armour Stock Plummets as Sales Continue to Decline

By: Barchart.com

May 13, 2026 at 14:05 PM EDT

ⓘ This article is third-party content and does not represent the views of this site. We make no guarantees regarding its accuracy or completeness.

Under Armour (UAA) shares suffered a devastating decline on Tuesday after the athletic footwear and apparel company reported disappointing results for its fiscal Q4.

In its fourth financial quarter, UAA’s revenue declined 1% year-over-year to $1.17 billion on a per-share loss of $0.03, which came in one cent below the consensus estimate.

More Top Stocks Daily: Go behind Wall Street’s hottest headlines with Barchart’s Active Investor newsletter.

Following what was the worst single-day loss for Under Armour stock, it’s trading more than 25% below its year-to-date high in late February.

Should You Buy the Dip in Under Armour Stock?

Investors are cautioned against buying the post-earnings dip in UAA shares primarily because the company’s full-year guidance came in sharply below Street estimates.

In fiscal 2027, management expects revenue to decline slightly on up to $0.12 a share of earnings, significantly below the $0.23 per share that analysts had called for.

This means that Under Armour continues to struggle with regaining operating leverage, and its turnaround remains stalled rather than accelerating.

Even from a technical perspective, the stock currently sits firmly below its major moving averages (MAs), with an RSI in the late 20s indicating intense selling pressure.

Margin Compression to Stall UAA’s Share Price Recovery

Gross margin deterioration makes up for another red flag for disciplined investors, declining 470 bps on a GAAP basis to 42% in fiscal Q4.

This compression reinforces that Under Armour shares are still grappling with material headwinds, including elevated tariffs, rising product costs, pricing issues, and unfavorable regional sales mix.

On a year-over-year basis, UAA’s cost of goods sold jumped 7.8% in the fourth quarter, reflecting severe external pressures facing the business in 2026.

And it’s not like the company pays a healthy dividend to incentivize ownership despite weakening fundamentals.

Under Armour’s market cap has shrunk to roughly $2.1 billion, reflecting a business that generates the same $5 billion in annual revenue as it did five years ago while struggling to showcase a viable path back to profitability.

How Wall Street Recommends Playing Under Armour

Heading into the Q4 print, Wall Street had a consensus “Hold” rating on UAA stock with the mean price target of $7.25.

However, downward revisions may follow after the company’s lackluster fourth-quarter financials and concerning guidance for its fiscal 2027.

This article was created with the support of automated content tools from our partners at Sigma.AI. Together, our financial data and AI solutions help us to deliver more informed market headline analysis to readers faster than ever.

On the date of publication, Wajeeh Khan did not have (either directly or indirectly) positions in any of the securities mentioned in this article. All information and data in this article is solely for informational purposes. For more information please view the Barchart Disclosure Policy here.

More news from Barchart

Report this content

If you believe this article contains misleading, harmful, or spam content, please let us know.

Report this article

Symbol	Price	Change (%)
AMZN	270.64	-3.36 (-1.23%)
AAPL	312.06	-0.45 (-0.14%)
AMD	516.10	-1.99 (-0.38%)
BAC	51.60	+51.59 (1031900.00%)
GOOG	376.43	-9.69 (-2.51%)
META	632.51	-2.78 (-0.44%)
MSFT	450.24	+23.25 (5.45%)
NVDA	211.14	+211.12 (986535.51%)
ORCL	225.78	+22.08 (10.84%)
TSLA	435.79	-6.31 (-1.43%)