A Movement for Change: Scientology’s New Campaign Brings Tradition and Modernity Together

December 26, 2024 at 07:31 AM EST

Brussels, Brussels, Belgium, 26th Dec 2024 – The Church of Scientology International has always presented itself as a religion dedicated to spiritual discovery, human potential, and community betterment. And this year, the Church is taking its mission to unprecedented heights with the launch of its “Global Welcome to Scientology” campaign. This 10-week global initiative, spanning 30 countries and 17 languages, and started just before Christmas, combines modern media with timeless principles to invite millions to explore the essence of Scientology.

A Celebration of Unity and Purpose.

The campaign’s debut took place at Saint Hill, England, during the 40th Anniversary Celebration of the International Association of Scientologists (IAS). Mr. David Miscavige, Scientology’s ecclesiastical leader, described the initiative as a transformative step forward for the Church, offering the global audience a deeper understanding of its principles, practices, and purpose.

With a trio of high-impact television ads —”Our Voice,” “Our Church,” and “Our Movement”— at its core, the campaign offers a vivid portrayal of Scientology’s identity. These ads aim to answer questions about the religion, emphasize its commitment to personal empowerment, and showcase its efforts to drive positive change worldwide. The campaign’s bold visuals, enhanced by billboards and an active social media presence, ensure its message reaches audiences in diverse corners of the world.

A Digital Window into Scientology

As part of the initiative, the Church has launched an enhanced digital experience at Scientology.org. This online hub is your gateway to the Church’s beliefs, practices, and humanitarian programs. Featuring hundreds of videos and links to the Scientology Network, it offers an immersive introduction to the religion’s global impact. The Scientology Network, launched in 2018, plays a pivotal role in addressing public curiosity.

Featuring the lives of Scientologists and the Church’s work across six continents, the network has become a trusted resource for those seeking transparency and insight. Its content, celebrated with over 150 awards, underscores the Church’s emphasis on collaboration and community impact.

A Legacy of Growth and Impact

Since its founding by L. Ron Hubbard in 1952, the Scientology religion has grown into a global organization with more than 11,000 affiliated groups in more 167 countries and with members in 180 territories and nations. Its humanitarian initiatives, including drug education, literacy programs, and human rights advocacy, have transformed countless lives and reinforced its identity as a movement for change.

The “Global Welcome to Scientology” campaign is a testament to this legacy, embracing modern communication tools to engage new audiences. By inviting people to explore its principles, the Church underscores its belief in the potential of every individual to contribute to a better world.

An Invitation to Discover

The “Global Welcome to Scientology” campaign is an exhilarating endeavour, offering an invitation to delve not just into the religion, but also into the possibilities of personal growth and community enhancement. Through its integrated approach, which combines traditional advertising, digital outreach, and personal recounts, it stands as a testament to the enduring relevance of spiritual discovery in today’s interconnected world. As the world watches this ambitious initiative unfold, it’s a thrilling reminder that tradition can not only bridge to modernity and forward personal growth, but can also interact to provoke and strengthen potential for positive change within our communities.