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BRIDGE Summit 2025 names DeepMENA as Innovation Partner, expanding the Summit’s global technology ecosystem ahead of Abu Dhabi debut

4 December 2025 – BRIDGE Summit 2025 has announced that DeepMENA has officially been appointed as an Innovation Partner of the event in Abu Dhabi. The Summit, taking place from 8–10 December 2025 at the Abu Dhabi National Exhibition Center (ADNEC), is the largest debut media event in the world that is bringing together global leaders from media, technology, and the creative industries to shape the future of content, innovation, and cross-border collaboration.

As an Innovation Partner, DeepMENA will appear alongside the world’s leading technology and creative-industry players on the BRIDGE Summit platform, co-driving content innovation and international cooperation between the Gulf and global markets.

In addition to DeepMENA, BRIDGE Summit 2025 will welcome a number of important exhibitors from across Asia in artificial intelligence, robotics and gaming, including Unitree Robotics, Ai2Robotics, Tencent Games and Game Science. Together, these companies will showcase a new generation of Asian innovation to a global audience.

DeepMENA is a new-economy ecosystem platform rooted in the technology industry, built on in-depth content and dedicated to empowering technology innovation in the MENA. It focuses on improving business efficiency by effectively connecting six core communities – startups, internet giants, traditional brands, investment institutions, government stakeholders and end users – and enabling the deep integration and efficient flow of information, talent, capital and technology.

Through its three core brands – TechinMENA, DeepMENA Consulting and MENAX – DeepMENA provides full-lifecycle services for technology companies, including brand communications, fundraising advisory, incubator and accelerator programmes, customer acquisition, strategic consulting and support for the global expansion of both governments and enterprises. This multi-dimensional service system helps technology companies achieve sustainable growth and expand their influence across the innovation ecosystem.

DeepMENA aims to become a major force in the MENA technology media landscape. Its Founder & CEO, Laurence Xu, has long been exploring sustainable business models for media and is committed to building DeepMENA into a benchmark case for global media transformation. Guided by the belief that “the core of media never changes, but the boundaries of media are constantly expanding”, his vision is to grow DeepMENA from a MENA new-economy information platform into the region’s leading comprehensive service platform, integrating business intelligence, enterprise services, events and exhibitions, as well as investment and financing.

During BRIDGE Summit 2025, Laurence Xu will also join the main-stage programme as a forum speaker, appearing alongside Khuloud Al Omian, CEO, Forbes Middle East, and Josh Kampel, CEO, Worth Media Group, in a session on the future of global business media and cross-border content ecosystems.

H.E. Dr. Jamal Mohammed Obaid Al Kaabi, Vice Chairman of BRIDGE Alliance, said: “DeepMENA joins BRIDGE Summit 2025 at a pivotal moment for the global content economy. As an Innovation Partner, it stands alongside leading companies in AI, robotics, gaming, and frontier technologies that are helping us build a more connected, resilient, and future-focused media ecosystem anchored in the UAE. Their work across the MENA region reflects the values that define BRIDGE Alliance: genuine collaboration, innovation with purpose, and a belief that technology must expand opportunity rather than narrow it.

We are also pleased to welcome Laurence Xu to the BRIDGE Advisory Board. His perspective on new-economy media models and cross-border innovation will support the platform’s long-term strategy and strengthen the links between the UAE and some of the world’s fastest-growing markets.”

Laurence Xu, Founder & CEO of DeepMENA, said: “DeepMENA was created to connect the world with the MENA through insight, storytelling and practical collaboration. As an Innovation Partner of BRIDGE Summit, and as a member of the BRIDGE Advisory Board, we look forward to working closely with BRIDGE Alliance to make DeepMENA a key voice on this platform and to better showcase the depth and breadth of cooperation between the UAE and the wider global community.”

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