Following the in-depth cooperation discussions between the BTS technical team and several drone industry giants at the 9th World Drone Congress on May 23, BTS is accelerating its ecological expansion. The project aims to extend its decentralized financial security protocols into real-world application scenarios. After the successful launch of the BTS leaderboard function, which energized its global community, BTS has taken another significant step forward: the official launch of the BTS Cinema Platform, marking its formal entry into the attention economy era.
BTS Cinema Platform: A Powerful Web3 Content Ecosystem Engine
BTS Cinema is a video-sharing platform exclusively developed for members within the Bit Shield Protocol (BTS) ecosystem. Built on a core mechanism of content creation + traffic incentives + token economy, the platform leverages short dramas to construct a next-generation Web3 entertainment model for global users.
All content is created and distributed by BTS community members. Viewers enjoy immersive experiences while earning BTS tokens and reward points, enabling a full-cycle “content equals value” operation model. As of now, the BTS Cinema platform is live and rapidly expanding, with a growing library of short-form dramas.
Members can stake BTS tokens to unlock platform privileges and earn additional reward points, which are pegged to stablecoin value and can be withdrawn anytime from the platform. Looking ahead, the platform will integrate e-commerce, livestreaming, and ad placement capabilities, forming a unique “short drama + soft advertising + product conversion” content commerce loop. This model breaks the traditional lack of incentives in short drama production, empowers Chinese products to go global, and creates a seamless loop from content seeding to e-commerce conversion and cross-border payments.
Tapping into a Trillion-Yuan Opportunity: BTS Targets the Booming Short Drama Market
According to iiMedia Research, China’s micro-drama market reached ¥50.4 billion (approx. $7 billion USD) in 2024, surpassing the annual movie box office for the first time. The market is projected to grow to nearly ¥70 billion in 2025, with an annual growth rate of 30%-40%. With over 660 million users and an average daily watch time of 67 minutes, short-form video content has become the dominant audiovisual format.
Simultaneously, short dramas are gaining massive traction overseas. In Q1 2025, Chinese short drama apps garnered 950 million downloads globally, penetrating key markets such as North America, Southeast Asia, and Latin America. Platforms like ReelShort have topped the US iOS entertainment charts, while DramaWave surpassed 10 million monthly active users. Notably, 60% of North American users are willing to pay, with hybrid monetization models (IAP + IAA) becoming the norm.
With the launch of BTS Cinema, the project bridges attention economics and Web3 tokenization, turning “attention into asset” through a sustainable, incentive-driven content ecosystem. Powered by the BTS token model, the platform enables massive C-end user acquisition while simultaneously enhancing the value of the BTS asset itself.
BTS Builds a Global Digital Hub Integrating Traffic, Commerce, Tech, and Culture
The BTS Cinema platform is not just a key traffic gateway within the ecosystem—it is also a new digital growth engine driving the synergy of technology application, content innovation, and business modeling. With a dual focus on premium ecosystem building and global content dissemination, BTS places community collaboration at its core, channeling resources back to the DAO and community to form a sustainable, open, and fair Web3 content economy.
As BTS continues to advance its global strategy, the cinema platform becomes a pivotal milestone in its multi-sector layout—bridging Web3 users, short drama platforms, cross-border e-commerce, and cultural exports.
It paves the way to complete the last mile of value circulation in the new digital economy.
