On July 13, SDLG officially inaugurated its East Africa Regional Center—LGQH Company—in Dar es Salaam, Tanzania. The ceremony was attended by Qi Jun, Deputy Secretary of the Linyi Municipal Committee, and Wang Xiaohui, SDLG Deputy General Manager and head of International Marketing, alongside over one hundred distinguished guests, including key accounts and local business leaders.
In his remarks, Deputy Secretary Qi praised SDLG’s strategic foresight in expanding abroad, calling the launch a model of Chinese enterprises advancing the “Going Global” strategy. He emphasized its potential to energize China–Tanzania cooperation across trade and investment, and affirmed Linyi’s continued support for international business ventures.
Wang Xiaohui highlighted the new center as a key step in SDLG’s global expansion, especially in Africa. Anchored in Tanzania, the regional center will support localized services and operations, enabling SDLG to better serve local customers and strengthen ties with the region. Upholding the brand’s core values— “Customer First, Quality Foremost”—SDLG aims to contribute to Tanzania’s economic development with high-quality machinery and integrated support services.
Wang Jiangang, Chairman of LGQH Company, underscored the center’s role as a flagship of SDLG’s “manufacturer-partner offshore” model. This innovative approach combines SDLG’s strengths in R&D and production with partners’ local market knowledge, enabling agile, tailored responses to African customer needs.
Looking ahead, LGQH will establish forward warehouses and local service teams, improve delivery timelines, enhance customer satisfaction, and drive job creation. The company also plans to set up multi-functional hubs that serve as platforms for operations, innovation, and cultural exchange, further strengthening the bridge between China and Africa.
The launch of the East Africa Regional Center marks a strategic breakthrough in SDLG’s localized global service network. As the company navigates a shifting global landscape, it will continue to pioneer scalable, collaborative internationalization models—fostering sustainable growth and deeper cooperation across China and Africa.
Media Contact
Organization: Shandong Lingong Construction Machinery Co., Ltd. (SDLG)
Contact Person: Jin Zhang
Website: https://www.sdlg.com/
Email: Send Email
City: Linyi City
Country:China
Release id:31065
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SDLG Launches East Africa Regional Center to Advance Global Strategy
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