(London/Bangkok, July 22, 2025) – International advertising and media conglomerate Pinnacle Global Media (PGM) has officially commenced operations in Thailand, marking a crucial advancement in its Southeast Asia strategy. Following an 18-month preparatory phase, the company – boasting over two decades of expertise in advertising technology – is deploying cutting-edge advertising solutions in Thailand while simultaneously initiating a comprehensive philanthropic program centered on digital inclusion and youth empowerment. This integrated approach underscores PGM’s dual commitment to strategic business growth and active social responsibility.
In-Depth Research Lays Groundwork, Dual-Track Strategy Drives Market Entry
Since designating Thailand as a core expansion target in early 2023, PGM has established a specialized team comprising market analysts, cultural consultants, and technical experts to conduct multiple rounds of thorough research. The team systematically examined the unique dynamics of Thailand’s advertising market: vast digital advertising potential underpinned by high mobile internet penetration, growing global expansion demands among local small-to-medium brands, and significant urban-rural digital disparities.
Building on these insights, PGM has adopted a clear dual-objective strategy:
Commercial Expansion: Leveraging its proprietary programmatic advertising platform with real-time analytics systems, the company will provide Thai domestic brands and international clients with high-precision audience targeting and ROI optimization services. Tailored media mixes and creative solutions will be developed specifically for Thailand’s tourism, e-commerce, and fast-moving consumer goods (FMCG) sectors.
Technological Empowerment: PGM will locally adapt its proven AI-powered advertising optimization model—successfully deployed in Europe—to enhance Thai advertisers’ media performance across Southeast Asia and global markets, while cutting experimentation costs.
Transcending Business: Launch of the “Thailand Ascend” CSR Initiative
A defining feature of PGM’s Thailand entry is its forward-thinking integration of Corporate Social Responsibility (CSR) into its core strategy. The company announced that following operational stabilization, it will immediately launch the three-year “Thailand Ascend” philanthropic initiative, focusing on digital transformation in resource-limited communities and youth capacity building:
The “Digital Skills Illuminate Futures” workshop series will be conducted in partnership with Thailand’s Ministry of Education and local NGOs, delivering digital literacy curricula (covering basic digital tools, content creation, and online safety) at rural schools and community centers across five provinces in Northern and Northeastern Thailand, targeting 3,000 youths and teachers in the first year; The Public Service Advertising Support Platform will unlock dedicated inventory on PGM’s publishing platform to provide free or heavily subsidized ad exposure for Thai non-profits working on educational equity, environmental protection, and vulnerable groups, amplifying their societal impact with annual ad resources valued at no less than ฿5 million (approx. US$136,000);
The “Creative Rising Stars” Incubator will establish a dedicated fund to select and support innovative but economically disadvantaged Thai advertising/media students and young creators, offering them one-on-one mentorship from PGM experts, hands-on project experience, and micro-grants for entrepreneurial ventures, thereby nurturing homegrown creative talent.
Long-Term Commitment: Technology-Driven Growth and Community Coexistence
The Director of PGM Asia-Pacific emphasized: “Entering Thailand extends beyond commercial expansion—it embodies our foundational principle of ‘technology-driven impact with purpose-led value.’ Our 18-month preparation revealed that sustainable success must be anchored in real contributions to the local ecosystem. The ‘Thailand Ascend’ initiative marks the beginning of our enduring pledge to this nation. We firmly believe empowering individuals and bridging digital divides will ultimately unleash society’s economic vitality and creativity, aligning perfectly with our mission to amplify client brand influence.”
According to PGM’s global roadmap, Thailand serves as the strategic keystone for its Southeast Asian hub. Over the next five years, the company will radiate its technology and service network from Bangkok across neighboring markets, replicating Thailand’s “business-philanthropy synergy” model in other emerging Southeast Asian economies. PGM’s entry into Thailand not only strengthens its global footprint but also pioneers an innovative, purpose-driven approach that redefines how multinational corporations engage with developing markets—blending commercial ambition with transformative social impact.
Source: www.pgmpy.com
Disclaimer: The information provided in this press release is not a solicitation for investment, nor is it intended as investment advice, financial advice, or trading advice. It is strongly recommended you practice due diligence, including consultation with a professional financial advisor, before investing in or trading cryptocurrency and securities.
