Singapore – In the context of increasingly fierce global cross-border e-commerce competition, YUGEEKS, as the core brand of YULILY Group’s cross-border supply chain, officially established its presence in Hanoi, Vietnam in 2025. It has achieved in-depth strategic cooperation with Vietnam Post (VNPost), marking a crucial step in its global supply chain layout. This move not only provides efficient Southeast Asian logistics solutions for Chinese cross-border sellers but also redefines the performance efficiency and localized operation logic of cross-border e-commerce through the innovative “warehousing + live streaming” model.

I. Intelligent cloud warehouse launched in Vietnam Post logistics warehouse: Creating a new logistics hub in Southeast Asia

YUGEEKS has established its first overseas intelligent cloud warehouse in Hanoi, Vietnam. Located within the logistics headquarters park of Vietnam Post (VNPost), the facility spans 6,000 square meters and is situated near Noi Bai International Airport, offering the advantages of convenient air transport and efficient turnover. The warehouse is equipped with China’s leading WMS system (Jushuitan) to achieve digital management of the entire warehousing, storage, and sorting process, improving warehousing efficiency by more than 40% compared to traditional models. What is more noteworthy is that YUGEEKS has innovatively introduced the “warehousing + live streaming” model, with more than 20 professional live streaming rooms and 24-hour uninterrupted live streaming positions. By displaying the storage and sorting process of goods in real time, it enhances consumer trust and provides one-stop services such as bestseller selection, live streaming sales, promotion, and marketing for merchants.

The in-depth cooperation between YUGEEKS and Vietnam Post is reflected in the full-chain collaboration: Both sides connect core links such as customs clearance, distribution and data connection, and achieve “24-hour customs clearance + 72-hour delivery throughout Southeast Asia” through the “Nanning-Hanoi” land transport channel, with logistics efficiency being increased by 60% compared with the traditional sea transport. Vietnam Post has over 13,000 service outlets and automated sorting systems across the country, such as cross-belt sorters at the Juegang Central Warehouse Logistics Center, providing a seamless distribution network from urban to rural areas for YUGEEKS. This three-in-one “warehousing + logistics + live streaming” model not only solves the pain points of “slow delivery and high cost” in cross-border logistics but also builds a complete closed loop ranging from traffic conversion to performance and delivery.

II. Full-Chain Service Empowerment: Deep Integration from Logistics to Ecosystem

YUGEEKS’ service system is centered on “cost reduction and efficiency improvement”, forming three major differentiated advantages:

1. Intelligent Supply Chain Management: Relying on the WMS/TMS system and 4.0 AI algorithm, YUGEEKS realizes intelligent management of the entiremarket demand forecasting, product selection optimization and inventory managementprocess. It uses AI to analyze Southeast Asian consumption trends and accurately recommend high potential products, and uses big data to dynamically adjust inventory strategies and improve inventory turnover.
2. Full-Chain Logistics Solution: It provides one-stop services for cooperative manufacturersrangingfrom first mile transportation, customs clearance in Vietnam and overseas warehouse delivery to local distribution. It has launched a “one-stop plan for going overseas” for global sellers, and only charges a dropshipping fee, and the storage fee is flexibly adjusted according to the brands and products.
3. Localized Ecological Collaboration: It collaborates with leading MCN institutions in Vietnam to provide full-chain support ranging from product selection testingandinfluencer marketing to warehousing and logistics.

III. Why has Vietnam become YUGEEKS’ first stop for globalization?

YUGEEKS’ choice of Vietnam as its first stop for globalization is due to its precise grasp of market opportunities and strategic layout:

1. Explosive Market Potential: The Vietnamese e-commerce market is expected to reach USD $32,000,000,000by 2025, with an annual growth rate of 21.6%; 70% of its consumers have become accustomed to online shopping, and the proportion of young people exceeds 60%, with a strong demand for cross-border goods. The sales of TikTok shops in Vietnam increased by 113.8% on a year-on-year basis, verifying the explosive potential of e-commerce in Southeast Asia.
2. Policy Support: Under the RCEP Agreement, over 90% tariffs on agricultural products between China and Vietnam have been gradually eliminated, with supply chain cooperationbeing further deepened. YUGEEKS leverages the policies of Hainan Free Trade Port to facilitate cross-border capital flow to further reduce operating costs.
3. Significant Location Advantage: Vietnam is adjacent to China, and “48-hour express delivery”can be achieved through the land transport channel, which greatly shortens the delivery time compared with the traditional sea transport. In the future, YUGEEKS will also take Vietnam as a pivot and launch the construction of cloud warehouses in Malaysia and Indonesia in August 2025, forming a warehouse distribution network covering the three Southeast Asian countries and radiating a broader market.

The launch of YUGEEKS in Vietnam is a key result of the collaborative efforts of YULILY’s three engines of “short video + mall + supply chain”. With the full operation of the intelligent cloud warehouse and the gradual improvement of the Southeast Asian warehouse distribution network, YUGEEKS is opening the door to the trillion-dollar Southeast Asian market for Chinese and global sellers through technology empowerment and ecological integration, truly becoming a bridge for transporting the world’s best goods.

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