Get intelligentvalue.com

Own it today or select a payment plan

Buy Now$3,879Payment Plan$325/mo

Secured by Stripe

Premium Domain Name

intelligentvalue.com

is available for purchase

51 views

Visitors from

US 54%·

AU 32%·

IN 7%·

GB 2%·

FR 2%

Perfect for

Financial Consulting Technology Startups Educational Services Economic Forecasting E-commerce Solutions Business Analytics Artificial Intelligence Solutions Investment Advisory Strategic Planning Market Research

Unlock the potential of 'intelligentvalue.com', a premium domain that embodies sophistication and expertise in investment advisory and financial consulting. Perfect for businesses in artificial intelligence solutions, market research, and strategic planning, this memorable domain conveys a strong branding message that resonates with clients seeking innovative and data-driven insights. Elevate your presence in the competitive landscape with a digital identity that signifies intelligence, value, and forward-thinking solutions.

Safe & Secure

Protected transactions with Stripe

Fast Transfer

Domain transferred within 24 hours

Flexible Payments

Interest-free payment plans available

DoubleVerify Earns MRC Accreditation for Independent Third-Party Viewability Reporting on YouTube

By: DoubleVerify via Business Wire

April 19, 2022 at 09:00 AM EDT

ⓘ This article is third-party content and does not represent the views of this site. We make no guarantees regarding its accuracy or completeness.

DV is first to earn this accreditation for YouTube video viewability via Google’s Ads Data Hub

DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today announced it is the first to earn accreditation by the Media Rating Council (MRC) for its independent, third-party calculation and reporting of YouTube video viewability for desktop and mobile (web and app) using Google’s Ads Data Hub (ADH).

YouTube is a critical channel for advertisers to reach their audiences. Roughly 75% of American Internet users consume content on YouTube, according to eMarketer research. In 2021, over $28 billion in advertising spend flowed through the channel, globally, according to Statista. Ads Data Hub enables custom analysis of ads across a variety of metrics while protecting user privacy. The MRC granting accreditation for the DV reporting and calculation of video viewability with ADH is a significant achievement in independent third-party integrated reporting.

“At DV, we are proud to deliver independent YouTube viewability reporting in Ads Data Hub, and to be the first to earn MRC accreditation for our offering,” said Mark Zagorski, CEO of DoubleVerify. “Our mission is to give advertisers the clarity they need to be confident in their media investments across channels, especially as the privacy landscape continues to evolve and reshape ad measurement.”

DV’s MRC accreditation is for desktop and mobile (web and app), and covers key YouTube-buying platforms, including Google Ads, DV360 and YouTube Reserve. Ad formats covered include skippable in-stream ads, non-skippable in-stream ads, standard in-stream, in-stream select, and bumper ads.

“Marketers place high importance on independent third-party reporting concerning their ad investments,” said George W. Ivie, Executive Director and CEO of the MRC. “This accreditation is a result of MRC auditing at both DoubleVerify, for its calculation and reporting based on YouTube data accessed from Google’s Ads Data Hub, and of Google’s own first-party collection and processing of this data. We congratulate DV for earning this industry recognition for serving a key marketplace need.”

DV first received MRC accreditation in February 2013 for its impression quality suite of services and desktop display viewability. In 2015, the MRC accredited DV for desktop video ad viewability and invalid traffic for both desktop and mobile web, and in 2017, DV received additional accreditation for the detection of invalid traffic within mobile apps.

In 2020, the MRC extended DV’s accreditations to include DV’s impression and viewability measurement and reporting for display and video ads on Facebook and Instagram. In early 2021, DV was accredited for display and video rendered ad impression measurement and sophisticated invalid traffic (SIVT) filtration, including app fraud, in the Connected TV (CTV) media environment, followed later in the year by accreditation for video filtering, benchmarks, and CTV fully on-screen and completion metrics. Earlier this month, DV gained MRC accreditation across its suite of programmatic targeting services.

For more information about DoubleVerify, contact sales@DoubleVerify.com.

About DoubleVerify

DoubleVerify (“DV”) (NYSE: DV) is a leading software platform for digital media measurement and analytics. Our mission is to make the digital advertising ecosystem stronger, safer and more secure, thereby preserving the fair value exchange between buyers and sellers of digital media. Hundreds of Fortune 500 advertisers employ our unbiased data and analytics to drive campaign quality and effectiveness, and to maximize return on their digital advertising investments – globally. Learn more at www.doubleverify.com.

View source version on businesswire.com: https://www.businesswire.com/news/home/20220419005301/en/

Contacts

Press

Chris Harihar

Chris@crenshawcomm.com

Report this content

If you believe this article contains misleading, harmful, or spam content, please let us know.

Report this article

Symbol	Price	Change (%)
AMZN	247.23	-2.66 (-1.06%)
AAPL	333.74	+0.48 (0.14%)
AMD	495.76	-5.18 (-1.03%)
BAC	61.27	-0.22 (-0.36%)
GOOG	346.12	-7.69 (-2.17%)
META	646.01	-18.53 (-2.79%)
MSFT	393.82	-7.28 (-1.82%)
NVDA	202.81	-4.59 (-2.21%)
ORCL	126.41	+2.20 (1.77%)
TSLA	380.84	-10.22 (-2.61%)