Registry Offers Improved User Experience and Best-Selling Product Recommendations

Global design company, West Elm, a portfolio brand of Williams-Sonoma, Inc. (NYSE: WSM), the world’s largest digital-first, design-led and sustainable home retailer, announced today, the launch of a redesigned registry for the brand’s West Elm Baby and West Elm Kids Collections.

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West Elm Baby Collection (Photo: Williams Sonoma)

In 2021, West Elm launched West Elm Baby and West Elm Kids Collections by applying the brand’s signature design aesthetic, quality craftsmanship and commitment to sustainability to furnishings and textiles designed specifically for babies and children. In response to the popularity of the West Elm Baby and West Elm Kids Collections amongst consumers, the company has expanded its offerings to include furniture, bedding, bath, rugs, lighting, décor and gifts. West Elm has also designed and developed exciting collaborations for both the West Elm Baby and West Elm Kids Collections with partners ranging from celebrated fashion designers like Joseph Altuzarra to iconic institutions such as National Geographic.

Customers looking to register for the West Elm Baby and West Elm Kids Collections will be able to easily discover and add modern must-haves in every style to their registries. Registrants using the new West Elm Baby and Kids Registry will also benefit from free registry tools, inspiration, nursery design services executed by West Elm’s Design Crew, and a completion discount for a limited time following the celebration. The new West Elm Baby and Kids Registry also offers customers the ability to add items from all Williams-Sonoma, Inc. brands including Pottery Barn Kids to their registries.

To learn more about West Elm’s new Baby and Kids Registry, please visit:

www.westelm.com/babyregistry.

ABOUT WEST ELM

Born in Brooklyn in 2002, West Elm is a global design company dedicated to transforming people’s lives and spaces through creativity, style, and purpose. We create original, modern, and affordable home decor, and curate a global selection of local, ethically sourced, and Fair Trade Certified™ products available online and in 100+ stores worldwide. We are a part of Williams-Sonoma, Inc. (NYSE: WSM), the world's largest digital-first, design-led and sustainable home retailer, and participate in The Key Rewards, a free-to-join loyalty program that offers members exclusive benefits across the fleet of best-in-class brands.

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