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COVERGIRL Launches NEW Simply Ageless Skin Perfector Essence, A Skincare + Makeup Hybrid for a Radiant Bare-Skin Filter Effect

NEW from COVERGIRL, Simply Ageless Skin Perfector Essence is a skincare-makeup hybrid that delivers sheer coverage for a radiant complexion. Developed using Microdroplet Technology, the clean, vegan, refreshing formula contains 71% water and provides an instant burst of moisture upon application. Hydrates skin for up to 24 hours. The pigmented capsules burst and blend to distribute an even tint that gives a plump, refreshed and more youthful look.

The Simply Ageless Skin Perfector Essence is infused with powerful skincare ingredients known to nourish skin and fight signs of aging. Formulated with 0.5% Bakuchiol, a plant-based retinol alternative that is perfect for sensitive skin, this skin-plumping ingredient reduces the appearance of fine lines and wrinkles and increases skin’s firmness. The tone-improving essence fades the appearance of existing dark spots and improves complexion’s radiance, skin’s texture, suppleness & firmness after 2 weeks of use*.

Available in eight flexible shades. Each shade was developed with a neutral undertone to complement all skin tones and types. Tinted microdroplets burst and blend easily between fingers or a brush to activate and distribute an even tint across skin. Simply Ageless Skin Perfector Essence can be worn alone, as a primer, or mixed with your favorite foundation for a radiant, bare-skin filter effect. Formula is vegan with 98% natural origin ingredients.

“Simply Ageless is the #1 Anti-Aging Foundation in America for a reason. Today we’re thrilled to build on our legacy with a fresh interpretation of 'ageless beauty' that uses Microdroplet Technology to deliver a sheer, filter-like effect to skin that also incorporates good for your skin ingredients that work hard to fight signs of aging. It’s so easy to apply, perfect on its own or under your favorite foundation as a primer!” - Mary Santangelo, Senior Vice President, COVERGIRL Global Marketing, at Coty.

Like all COVERGIRL products, COVERGIRL’s Simply Ageless Skin Perfector Essence is Leaping Bunny Approved by Cruelty Free International, the gold standard cruelty free program for cosmetics, personal care and household product brands which are committed to removing animal testing from their supply chains. This product is great for all skin types.

Simply Ageless Skin Perfector Essence is available everywhere COVERGIRL is sold, in the makeup aisle.

*Based on a clinical study on 30 females; clinical grading evaluation after daily application for 2 weeks.

ABOUT COVERGIRL

COVERGIRL, a beloved American brand, celebrates authenticity, diversity, and self-expression through beauty. Born in 1961, COVERGIRL offers accessible, affordable, and inclusive products for everyone. Through the years, COVERGIRL has partnered with inspirational, barrier-breaking, and diverse people as the faces of the brand. In 2018, COVERGIRL became the largest makeup brand to be Leaping Bunny Approved by Cruelty-Free International, which means all of our products are in compliance with Cruelty-Free International criteria, no matter where we are sold. Visit www.covergirl.com or find @COVERGIRL on social media for more information.

ABOUT COTY

Founded in Paris in 1904, Coty is one of the world’s largest beauty companies with a portfolio of iconic brands across fragrance, color cosmetics, and skin and body care. Coty serves consumers around the world, selling prestige and mass market products in more than 130 countries and territories. Coty and our brands empower people to express themselves freely, creating their own visions of beauty; and we are committed to making a positive impact on the planet. Learn more at coty.com or on LinkedIn and Instagram.

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