“PG Forsta combines its strong background in both employee experience and qualitative research in its CFM product, the Human Experience (HX) platform”

PG Forsta, the leader in transforming human experiences (HX) across customer, employee, patient, member and consumer journeys, today announced that it was cited as a Strong Performer in The Forrester Wave™: Customer Feedback Management (CFM), Q1 2023 evaluation. The Forrester Wave™ is an assessment of the top vendors in the market and a guide for buyers considering their purchasing options in a technology marketplace. Forrester identified and surveyed the most significant providers of customer feedback management (CFM) to create the report.

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The Forrester report notes that, “PG Forsta’s unique background translates into some distinctive capabilities, such as sophisticated visuals (via services) and video focus-group features. It augments these features with strong hybrid AI capabilities for NLP. Reference customers value the level of customization available and the services provided.” In particular, PG Forsta received the highest possible scores in the pricing flexibility and transparency, client experience, and ad hoc customer research criteria.

“We are pleased to be named a Strong Performer in the Forrester Wave™ report. To us, this recognition validates the strength of the HX Platform as an innovative and comprehensive enterprise solution serving the healthcare, retail, technology, hospitality, market research and financial services industries, and more,” said Pat Ryan, Chairman and CEO of PG Forsta. “We intend to continue to innovate at rapid pace and on a global scale to support the growth of all our clients.”

Built on 30 years of market research, human experience and technology expertise, PG Forsta’s HX Platform brings together quantitative and qualitative research tools, expert analysis capabilities, data storytelling and visualizations, and action management in one unified solution.

About PG Forsta

PG Forsta provides the technology and expertise to help organizations get a deeper, more complete understanding of the experiences of their audiences. The company powers the HX (Human Experience) Platform – a comprehensive experience and research technology platform that breaks down the silos between CX (Customer Experience), Employee Experience (EX), Patient Experience (PX) and Market Research. PG Forsta serves a variety of industries, including healthcare, financial services, hospitality, market research, professional services, retail, and technology.

About Press Ganey

Press Ganey, the leading Human Experience (HX) healthcare performance improvement company, offers an integrated suite of solutions that address safety, clinical excellence, patient and member experience and workforce engagement. The company works with more than 41,000 healthcare facilities in its mission to reduce patient suffering and enhance caregiver resilience to improve the overall safety, quality, and experience of care. Press Ganey is a PG Forsta company.

About Forsta

Forsta powers the HX (Human Experience) Platform – a comprehensive experience and research technology platform that breaks down the silos between CX (Customer Experience), Employee Experience (EX), and Market Research – so that companies can get a deeper, more complete understanding of the experiences of their audiences. Forsta’s technology, combined with its team of expert consultants, helps thousands of organizations across a variety of industries, including financial services, hospitality, market research, professional services, retail, and technology. Forsta is recognized as a Leader in the 2021 Gartner® Magic Quadrant™ for Voice of the Customer. Forsta is a PG Forsta company.

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