New Collaborative Partnership Program Helps B2B Agencies Expand their Business with Banzai’s Data-Driven Marketing Platform

Banzai International, Inc. (“Banzai” or the “Company”), a leading marketing technology company that provides data-driven marketing and sales solutions, announced today the launch of its Certified Partner Program. The program serves B2B agencies with a unique opportunity to grow their business with Banzai’s data-driven marketing platform. Banzai offers Certified Partners a unified platform where customers can target, engage, and measure the impact of their virtual event and webinar strategy.

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Banzai offers Certified Partners a unified platform where customers can target, engage, and measure the impact of their virtual event and webinar strategy. (Graphic: Business Wire)

Banzai serves businesses of all sizes by delivering SaaS MarTech tools that leverage data, analytics, and AI to improve customer interactions and provide powerful insights to customers across three key themes: targeting, engagement, and measurement.

The Certified Partner Program will cater specifically to B2B agencies and companies who are focused on addressing the needs of marketers, particularly those who are looking to serve their customers with solutions that provide deeper engagement, and actionable insights. Banzai partners will receive sales commissions, and active support from a dedicated team of Banzai experts who will assist Partners in marketing, and selling the Banzai platform.

“We are seeing unprecedented demand for our marketing technology services across a variety of businesses,” said Ashley Levesque, VP of Communications at Banzai. “This dedicated partner program was a natural next step for Banzai as we’re strategically partnering with leading B2B marketing agencies who leverage our platform to support their customers in proving the value of webinars and virtual events as a channel.”

Today’s biggest pain point for B2B marketers is proving ROI. Banzai’s solution helps partners drive growth for their customers through a unified platform that combines targeting, engagement and measurement for the virtual events industry, finally answering the question, “What value did that event bring to our business?”

Banzai’s first two partners for its Certified Partner program are HubSpot Diamond Partners Digital Reach Online Solutions, a B2B-focused digital marketing firm, and Digitopia, an agency focused on B2B digital growth strategies including inbound marketing and sales on HubSpot. Demio, Banzai’s data-driven solution built for marketers that want to drive results with live and automated, no-download marketing content such as webinars and virtual events, is the perfect tool that fits seamlessly with each agency’s offerings.

“Banzai and Demio are the perfect allies for Digital Reach Online Solutions as we prioritize data-driven innovation,” said Mandy Thompson, Co-Founder and CEO of Digital Reach Online Solutions. “Our partnership equips us to offer clients interactive webinars, data-backed strategies, and a superior webinar platform. In a world full of sub-par webinar solutions that drown users in data without direction, Demio surfaces the actionable insights that our clients crave.”

“I couldn’t be more excited that Banzai chose to partner with us in their new program,” said Joseph Freeman, CEO of Digitopia. “Digitopia’s mission is to create frameworks that make marketing easier and more predictable for B2Bs. That, coupled with Banzai’s commitment to creating tools that deliver clear insights and data to marketers, promises a holistic approach to full-funnel marketing. This is the one-two punch every marketer has been looking for.”

Banzai’s Certified Partner program joins its highly successful Affiliate Partner program, growing the ways brands and businesses can drive revenue with Banzai.

To learn more about Banzai’s partner programs visit: https://www.banzai.io/partners.

About Banzai

Banzai is a marketing technology company that provides data-driven marketing and sales solutions for businesses of all sizes. On a mission to help their customers accomplish their mission, Banzai enables companies of all sizes to target, engage, and measure both new and existing customers more effectively. Banzai customers include Square, Hewlett Packard Enterprise, Thermo Fisher Scientific, Thinkific, Doodle and ActiveCampaign, among thousands of others. Learn more at www.banzai.io.

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