The annual customer illumi Awards honor companies transforming how they design and build products and experiences with human insight

UserTesting, a leader in experience research and insights, today announced the winners of the illumi Awards at its annual customer conference, The Human Insight Summit (THiS). THiS is dedicated to bringing together the entire experience research and insights community–to help them establish and grow their impact and culture at their organizations, and help them navigate best practices in scaling human insight and customer feedback within the enterprise.

Winning organizations demonstrated an ability to show the impact of experience research, and how human insight has helped their organization transform the way they design and build products and experiences. From excellence in customer experience, to improved product and marketing innovation, to heightened team productivity, hundreds of organizations submitted applications for the illumi Awards–resulting in 12 category winners and 12 Distinguished Luminaries, each with remarkable stories of success and impact.

“The use cases uncovered by the illumi Awards are some of the most inspirational success stories of companies who know what it means to lead with empathy and the importance of customer-centric decision-making,” said Andy MacMillan, CEO of UserTesting. “On behalf of everyone here at UserTesting, I’d like to congratulate this year’s illumi Award Winners and Distinguished Luminaries, and thank the hundreds of other companies who shared their stories as part of the process.”

Illumi Award Winners:

• Outstanding Enterprise Success Story Award: Burger King
• Creative Development Award: NRG Energy, Inc.
• Customer-Driven Evangelist Award: American Airlines
• Human Insight to Action Award: Collectors Holdings
• Groundbreaker Award: Banco Sabadell
• Outstanding Global Success Story Award: Amazon Web Services
• Outstanding Collaborator Award: T-Mobile
• Outstanding Non-Profit Award: Kiva
• Outstanding Emerging Business Award: Firstleaf
• Outstanding Innovator Award: Cox Automotive, Inc.
• Digital Impact Award: Panera Bread
• Transformation Award: Ancestry.com

Distinguished Luminaries:

• Adobe, Inc.
• AT&T, Inc.
• British Airways
• Flight Centre Travel Group
• Intermountain Health
• KeyBank
• Lenovo
• Linktree
• Little Caesars
• Nuveen, a TIAA Company
• TIER Mobility
• Tula Skincare

You can learn more about the illumi Awards and read the customer stories here.

About UserTesting

UserTesting is fundamentally changing the way digital products and experiences are built and delivered by helping organizations get insights from customers–from concept to execution. Built on top of a world-class, on-demand sourcing engine, customers can receive fast, high quality, opt-in feedback from both our proprietary and partner-sourced audience networks around the world. UserTesting offers the industry's most comprehensive experience research solution. Unlike approaches that track user behavior or collect customer listening data on live experiences, then try to infer what that data means, UserTesting enables companies to get input directly from customers–earlier in the process–helping to reduce guesswork, and bringing experience data to life with human insight. The company, formed through the combination of UserTesting & UserZoom, has more than 3,400 customers worldwide, including 75 of the Fortune 100 companies. To learn more, visit www.usertesting.com.

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