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MessageGears Recognized as “One to Watch” in Snowflake’s Modern Marketing Data Stack Report

By: MessageGears via Business Wire

October 22, 2024 at 13:01 PM EDT

ⓘ This article is third-party content and does not represent the views of this site. We make no guarantees regarding its accuracy or completeness.

MessageGears enables joint enterprise customers to build leading solutions on Snowflake’s AI Data Cloud that drive engagement and loyalty

MessageGears, a leading data activation and engagement platform for enterprise brands, today announced that it has been recognized as “one to watch” in the Modern Marketing Data Stack 2025: How Leading Marketers Are Thriving In a World Redefined By AI, Privacy and Data Gravity executed and launched by Snowflake, the AI Data Cloud company.

The third annual edition of Snowflake’s Modern Marketing Data Stack Report identifies the technologies, tools, and platforms used by Snowflake customers to show how marketers can leverage the Snowflake AI Data Cloud with accompanying partner solutions to serve existing customers and convert valuable prospects. Snowflake analyzed usage patterns from a pool of approximately 9,800 customers as of April 2024 and identified 10 technology categories that organizations consider when building their marketing data stacks to capitalize on AI.

“MessageGears qualified as ‘one to watch’ in the Marketing & Customer Engagement category based on their innovative approach to serving the evolving needs of enterprise marketers and data professionals,” said Denise Persson, Chief Marketing Officer at Snowflake. “We look forward to aiding MessageGears’ continued momentum in empowering our joint customers to mobilize their data, capitalize on the AI opportunity, and shape the future of the martech arena.”

The extensive report highlights three core factors throughout the industry that mark a significant departure from the martech ecosystem highlighted in the inaugural report in 2022, creating a new normal where AI, data gravity, and privacy are intertwined. The 2024 report offers details on how this paradigm shift is giving rise to new trends in the marketing landscape, from truly data-empowered marketers to innovative measurement techniques for marketing effectiveness.

“Our work with Snowflake showcases the core strengths of the MessageGears architecture – no data is copied, imported, or synced in order for enterprise brands to execute stellar marketing campaigns,” said Will Devlin, VP of Marketing at MessageGears. “Our joint customers are reaping significant benefits and driving higher lifetime value across multi-channel campaigns without the silos and bottlenecks that often accompany legacy tech stacks.”

The report details how current Snowflake customers leverage a number of partner technologies to enable data-driven marketing strategies and informed business decisions. Snowflake provides a concrete overview of the partner technology providers and data providers marketers choose to create their data stacks.

Click here to read The Modern Marketing Data Stack 2025: How Leading Marketers Are Thriving In a World Redefined By AI, Privacy and Data Gravity.

About MessageGears

MessageGears is a data activation and engagement platform that empowers enterprises to leverage their entire data set for seamless communication across multiple channels, including email, SMS, mobile, and hundreds of third-party platforms. Our mission is to facilitate efficient and secure data access without the need for moving, copying, or syncing. Founded with the goal of providing enterprise brands with direct access to their data, MessageGears’ composable approach eliminates latency, mitigates security risks, and reduces costs associated with traditional ESPs, CDPs, and marketing clouds. Leading enterprises like Expedia, Chewy, and KAYAK trust MessageGears to manage and activate their customer data across diverse tech stacks. Discover how we drive ROI at messagegears.com.

View source version on businesswire.com: https://www.businesswire.com/news/home/20241022221128/en/

Contacts

Andy Prince

andy.prince@messagegears.com

512-289-4728

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