Get intelligentvalue.com

Own it today or select a payment plan

Buy Now$3,879Payment Plan$325/mo

Secured by Stripe

Premium Domain Name

intelligentvalue.com

is available for purchase

290 views

Visitors from

US 53%·

AU 34%·

IN 7%·

GB 2%·

HK 1%

Perfect for

Financial Consulting Technology Startups Educational Services Economic Forecasting E-commerce Solutions Business Analytics Artificial Intelligence Solutions Investment Advisory Strategic Planning Market Research

Unlock the potential of 'intelligentvalue.com', a premium domain that embodies sophistication and expertise in investment advisory and financial consulting. Perfect for businesses in artificial intelligence solutions, market research, and strategic planning, this memorable domain conveys a strong branding message that resonates with clients seeking innovative and data-driven insights. Elevate your presence in the competitive landscape with a digital identity that signifies intelligence, value, and forward-thinking solutions.

Safe & Secure

Protected transactions with Stripe

Fast Transfer

Domain transferred within 24 hours

Flexible Payments

Interest-free payment plans available

KINESSO Launches Industry-First “Experimentation Lab,” Elevating Marketing Performance through Large-Scale Testing

By: KINESSO via Business Wire

November 14, 2024 at 09:00 AM EST

ⓘ This article is third-party content and does not represent the views of this site. We make no guarantees regarding its accuracy or completeness.

Today, KINESSO announced the launch of its “Experimentation Lab,” an industry-first solution addressing a critical need for large-scale experimentation. The Experimentation Lab is a centralized platform that empowers marketers to design, execute, and analyze experiments across all channels, including media, owned assets, apps, and web experiences. By leveraging AI and automation, the Lab streamlines the experimentation process, enhancing speed to market and enabling faster, data-driven decisions. Through cross-functional collaboration and the standardization of testing methodologies, KINESSO’s Experimentation Lab democratizes insights, helping clients unlock actionable data to make smarter, more informed business decisions.

"The Experimentation Lab is more than just a tool, it's a catalyst for innovation. By harnessing the collective wisdom from tens of thousands of experiments across brands and industries, we're empowering our clients to make more informed decisions and achieve unprecedented results,” said Berna Tollefsen, VP of Experimentation at KINESSO. “No matter the industry, the insights and learnings collected in the Experimentation Lab can help marketers stay ahead of the curve."

The Experimentation Lab is designed to streamline and scale experimentation efforts across KINESSO and IPG clients globally. By providing a standardized framework and centralized platform, it enables marketers to conduct experiments more efficiently and effectively. In addition to time and resources saved, it ensures insights and learnings can be shared and applied across different campaigns, verticals, and markets at scale, driving greater return on investment.

Key Features of the Experimentation Lab include:

End-to-End Experimentation Management: Centralized platform for ideation, planning, design, and collaboration on experiments.
Data-Driven Insights: Leverages data to inform experiment design, analysis, and optimization.
Cross-Channel Collaboration: Facilitates collaboration among teams and channels to maximize learning.
AI-Powered Recommendations: Generates actionable recommendations based on experiment results and brand objectives.
Simplified User Interface: Intuitive interface that enables employees of all levels to conduct and understand experiments.
Automation and Efficiency: Streamlines workflows and automates tasks to save time and resources.

"The digital marketing landscape is evolving at an unprecedented pace. While AI offers powerful tools and insights, it's essential to avoid the 'race to the middle' by relying solely on automated solutions,” said Chris Schimkat, Global Head of Platforms & Intelligence at KINESSO. “Experimentation is the key to finding a brand's unique differentiators. By conducting targeted experiments and having the ability to learn from them at scale, we can harness the power of data and AI to create truly personalized and effective campaigns that drive real results."

The innovative solution is a key component of Interact, KINESSO’s newly unveiled technology platform designed to streamline and optimize digital marketing efforts. The launch of Experimentation Lab also underpins KINESSO and IPG’s effort to bring the best of data, tech and performance to IPG’s full client roster.

About KINESSO

KINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients. We turn ‘action’ into ‘outcome’ for our clients, leveraging our unique capabilities in optimization, analytics, AI and experimentation. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, and KINESSO under one collective entity that will serve as the most powerful delivery engine in the industry. We have extensive offerings spanning across performance marketing and data and technology. Fueled by a deep understanding of consumer behavior, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client’s function and needs. The company has more than 6,000 employees operating in more than 60 countries. Learn more at KINESSO.com.

View source version on businesswire.com: https://www.businesswire.com/news/home/20241114926580/en/

Contacts

Press

Stephanie Doennecke

stephanie.doennecke@kinesso.com

Report this content

If you believe this article contains misleading, harmful, or spam content, please let us know.

Report this article

Symbol	Price	Change (%)
AMZN	268.26	+3.20 (1.21%)
AAPL	280.14	+8.79 (3.24%)
AMD	360.54	+6.05 (1.71%)
BAC	53.24	-0.22 (-0.41%)
GOOG	383.22	+1.28 (0.34%)
META	608.75	-3.16 (-0.52%)
MSFT	414.44	+6.66 (1.63%)
NVDA	198.45	-1.12 (-0.56%)
ORCL	171.83	+10.44 (6.47%)
TSLA	390.82	+9.19 (2.41%)