OutKick Delivers Massive Growth Month Over Month and Year Over Year in October 2024

November 22, 2024 at 10:14 AM EST

National multimedia sports platform OutKick delivered massive growth in October 2024 with 8.6 million total desktop and mobile unique visitors, up 61% versus the prior month and 44% year over year, and 31 million total multiplatform views, up 32% versus the prior month and 30% year over year. The platform also saw 28 million total multiplatform minutes, up 35% versus the prior month, and 21% year over year, according to Comscore.

OutKick’s tremendous growth in October 2024 is a direct result of the platform driving the conversation on many important topics, including the transgender movement in sport where OutKick has been tip of the spear on the San Jose State University volleyball controversy that has garnered national attention. OutKick also continued its wall-to-wall coverage of the college football and NFL season as well as provided engaging content with two interviews with President-elect Donald Trump – one with OutKick founder Clay Travis during the Georgia vs. Alabama college football game and a sit-down with Tyrus for the program Maintaining with Tyrus.

On Facebook, X (formerly Twitter), and Instagram, OutKick in October of 2024 saw over 1.9 million social actions, up 27% versus the prior month and 119% versus October 2023, and over 19.7 million total video views on Facebook, X, and YouTube, up 36% versus the prior month and up 73% year over year, according to Shareablee.

*Source: Comscore Media Metrix® Multi-Platform, Total Digital Population including Social Incremental data for reportable entities.

*Source: Comscore Media Metrix® Multi-Platform, Desktop & Mobile, Total Audience, Custom-Defined List Including CBS Sports, ESPN.com, Yahoo Sports-NBC Sports Network, BLEACHERREPORT.com, DEADSPIN.com, BARSTOOLSPORTS.com, and NY Post Sports, October 2023 – October 2024 U.S. **Source: Comscore Social, Metrics & Trends, Facebook, Instagram, X YouTube, October 2024, Report Date: 11/22/2024.

About OutKick

OutKick is one of the fastest growing national multimedia platforms that produces and distributes engaging content at the intersection of sports, sports culture, pop culture and news. OutKick’s industry recognized stable of reporters, hosts and contributors are accessible on www.OutKick.com as well as across video livestreams, social media, podcasts, and radio, reaching tens of millions of fans each month. Owned by FOX Corporation, OutKick was originally founded by Clay Travis. For more information, please visit www.OutKick.com.