ETFOptimize | High-performance ETF-based Investment Strategies

Quantitative strategies, Wall Street-caliber research, and insightful market analysis since 1998.


ETFOptimize | HOME
Close Window

FOX News Media’s 2024 Election Night Coverage Leads All Broadcast and Cable Networks With Over 13 Million Viewers

Co-anchored by Bret Baier and Martha MacCallum, Democracy 2024 Coverage on FOX News Channel is Once Again Number One in All of Television with Viewers and A25-54 for Second Straight Election

FOX News was the First Major Network to Call the Election for Former President Donald Trump at 1:47 AM/ET, Finishing the 1 AM Hour as the Most Watched

FOX News Media’s primetime coverage of election night across FOX News Channel (FNC), FOX Network, FOX Business Network (FBN) and FOX News Digital topped all television networks with nearly 13.6 million viewers and 4.4 million in the 25-54 demo, according to data from Nielsen Media Research. FNC’s Democracy 2024 primetime coverage averaged nearly 10.3 million in total viewers and 3.1 million in the 25-54 younger demographic, dominating the competition in both categories and beating ABC, NBC, CBS and all cable news networks for the second election in a row.

Co-anchored by Special Report’s Bret Baier and The Story’s Martha MacCallum, the network’s marathon coverage from 6 PM - 3 AM/ET averaged 8.6 million viewers and 2.6 million in the 25-54 demo, leading all of television. FNC’s coverage peaked during the 10 PM/ET hour with 10.8 million viewers and 3.3 million in the 25-54 demo. Across total day (3 AM - 3 AM/ET), FNC also reigned supreme, averaging 4.7 million viewers and 1.2 million in the younger 25-54 demo for the duration of Election Day coverage. In the 1 AM/ET hour, FNC’s Decision Desk was the first major network to call the race for former President Donald Trump and the channel commanded over 7.4 million viewers and 2.4 million in the 25-54 demo, leading CNN and MSNBC combined. In terms of cable news share, FNC occupied 48% of viewers in primetime and 50% across total day.

In commenting on the ratings performance, FOX News Media CEO Suzanne Scott said, “FOX News dominated every aspect of this historic election cycle from primary debates to town halls to being the only network to conduct interviews with all four candidates in both parties in a one-week span as Bret Baier helmed the most buzzed about interview of the race. I am extremely proud of our team’s commitment to delivering the top reporting and analysis to the largest and most politically diverse audience in news and once again beating every broadcast and cable network across the board.”

FOX Business Network’s simulcast in primetime secured 897,000 viewers and 418,000 in the 25-54 demo marking the business network’s most-watched primetime in network history in the younger demo. Comparatively, CNBC’s primetime coverage averaged just 112,000 viewers and 51,000 in the 25-54 demo.

According to Nielsen Media Research, FNC was the most watched cable news network in every swing state, including Arizona, Georgia, Michigan, Nevada, North Carolina, Pennsylvania, Michigan and Wisconsin. Additionally, more Independents and Democrats continued to tune in to FNC over any other network, according to data from Nielsen MRI Fusion, and the network was also number one among Hispanic and Asian viewers. According to a recent YouGov study, more Independents get their news from FOX News than from any of the competition.

FOX News Media’s digital properties, according to Adobe Analytics, YouTube Analytics and Meta, delivered a record day of engagement across key performance indicators. This marked FOX News Digital’s best day since 2020 in terms of page views, media initiations, and total minutes spent. Additionally, it was the best day since 2021 for unique devices. FOX News Digital secured 47.2 million livestream views between 6 PM - 3 AM/ET. During this timeframe, including FOX Nation, FOX News Digital saw an average minute audience of 386,000. Additionally, FOX News Go’s unique viewing devices were up 1768% compared to the average weekday this year and its media initiates were up 1800% vs. the average weekday in 2024.

On social media, FOX News Media properties were number one in total social engagement among the news competitive set. The platforms garnered 2.9 million social interactions across Facebook, X and Instagram, according to Emplifi. Notably, the FOX News mobile app is currently the number three free app in the App Store.

6 PM - 3 AM/ET

FNC: 8.6 million P2+; 2.6 million A25-54

CNN: 3.8 million P2+; 1.6 million A25-54

MSNBC: 4.3 million P2+; 1.2 million A25-54

8 PM - 11 PM/ET

FOX Properties (FNC, FBN, FOX Network and FOX News Digital): 13.6 million P2+; 4.4 million A25-54

FNC: 10.3 million P2+; 3.1 million A25-54

FOX (8-10P/ET): 2 million P2+, 872,000 A25-54

FBN: 897,000 P2+; 418,000 A25-54

CNN: 5.1 million P2+; 2.2 million A25-54

MSNBC: 6 million P2+; 1.8 million A25-54

ABC: 5.9 million P2+; 2.3 million A25-54

NBC: 5.5 million P2+; 2.2 million A25-54

CBS: 3.6 million P2+; 1.3 million A25-54

NewsNation: 265,000 P2+; 68,000 A25-54

3 AM - 3 AM/ET

FNC: 4.7 million P2+; 1.2 million A25-54

CNN: 2.1 million P2+; 808,000 A25-54

MSNBC: 2.6 million P2+; 633,000 A25-54

FOX News Media operates the FOX News Channel (FNC), FOX Business Network (FBN), FOX News Digital, FOX News Audio, FOX News Books, the direct-to-consumer streaming services FOX Nation and FOX News International and the free ad-supported television service FOX Weather. Currently the number one network in all of cable, FNC has also been the most watched television news channel for more than 22 consecutive years, while FBN is the top business channel on cable. Owned by Fox Corporation, FOX News Media reaches nearly 200 million people each month.

Contacts

Recent Quotes

View More
Symbol Price Change (%)
AMZN  244.41
+1.37 (0.56%)
AAPL  268.47
-1.30 (-0.48%)
AMD  233.54
-4.16 (-1.75%)
BAC  53.20
-0.09 (-0.17%)
GOOG  279.70
-5.64 (-1.98%)
META  621.71
+2.77 (0.45%)
MSFT  496.82
-0.28 (-0.06%)
NVDA  188.15
+0.07 (0.04%)
ORCL  239.26
-4.54 (-1.86%)
TSLA  429.52
-16.39 (-3.68%)
Stock Quote API & Stock News API supplied by www.cloudquote.io
Quotes delayed at least 20 minutes.
By accessing this page, you agree to the Privacy Policy and Terms Of Service.


 

IntelligentValue Home
Close Window

DISCLAIMER

All content herein is issued solely for informational purposes and is not to be construed as an offer to sell or the solicitation of an offer to buy, nor should it be interpreted as a recommendation to buy, hold or sell (short or otherwise) any security.  All opinions, analyses, and information included herein are based on sources believed to be reliable, but no representation or warranty of any kind, expressed or implied, is made including but not limited to any representation or warranty concerning accuracy, completeness, correctness, timeliness or appropriateness. We undertake no obligation to update such opinions, analysis or information. You should independently verify all information contained on this website. Some information is based on analysis of past performance or hypothetical performance results, which have inherent limitations. We make no representation that any particular equity or strategy will or is likely to achieve profits or losses similar to those shown. Shareholders, employees, writers, contractors, and affiliates associated with ETFOptimize.com may have ownership positions in the securities that are mentioned. If you are not sure if ETFs, algorithmic investing, or a particular investment is right for you, you are urged to consult with a Registered Investment Advisor (RIA). Neither this website nor anyone associated with producing its content are Registered Investment Advisors, and no attempt is made herein to substitute for personalized, professional investment advice. Neither ETFOptimize.com, Global Alpha Investments, Inc., nor its employees, service providers, associates, or affiliates are responsible for any investment losses you may incur as a result of using the information provided herein. Remember that past investment returns may not be indicative of future returns.

Copyright © 1998-2017 ETFOptimize.com, a publication of Optimized Investments, Inc. All rights reserved.