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New MessageGears and Smartling Integration Powers Email Translation for Vimeo

By: MessageGears via Business Wire

December 12, 2024 at 07:13 AM EST

ⓘ This article is third-party content and does not represent the views of this site. We make no guarantees regarding its accuracy or completeness.

The partnership allows enterprise brands like Vimeo to create, preview, and deliver localized email content in 450+ languages.

MessageGears, the leading data activation and engagement platform for enterprise brands, today announced a partnership with Smartling, the leader in digital content translation and localization. MessageGears and Smartling joined forces to integrate Smartling’s LanguageAI^TM technology into MessageGears’ platform to streamline email localization and content personalization across multiple markets at Vimeo’s request.

"Vimeo prides itself on creating a great brand experience – and that starts by engaging with our customers in their own language,” said Charlie Ungaschick, CMO of Vimeo. “By integrating MessageGears and Smartling’s language technology into our workflow, we’re able to create targeted, high-quality content that communicates directly to our audience base and use real-time insights to optimize performance.”

MessageGears provides a warehouse-native customer engagement platform built for enterprise brands, and Smartling uses AI and machine learning to simplify translation workflows and deliver translation quality at scale.

Key features of the integration include:

Translation and localization: Translate and localize billions of words into more than 450 languages.
Easy submission: Submit email templates for translation from the MessageGears platform directly to Smartling, select supported languages, and track the translation status. Localized content is automatically imported from Smartling into MessageGears when it's ready.
Enhanced testing: Preview localized content, send test emails in all translated languages, and receive notifications for each locale. MessageGears links each recipient's locale to the localized content, ensuring contacts always receive emails in their preferred language.

"We're thrilled to better serve Vimeo by offering Smartling’s AI translation natively in our email builder," said Taylor Jones, Chief Customer Officer at MessageGears. "They’re leading the charge when it comes to creating customer experiences that are uniquely engaging and valuable to millions of individual consumers. It's inspiring to see their commitment to innovation in customer engagement, and we look forward to helping them execute and exceed their goals."

While the partnership was spurred by Vimeo’s request, the Smartling integration is now available to all MessageGears customers.

“This is a great partnership with MessageGears that will help enterprise brands quickly and easily communicate with their global customers in their local languages,” said Aisling Nolan, VP of Customer Success at Smartling. “The ability to create remarkable marketing campaigns that can quickly and easily be adapted for a worldwide audience opens the door to unlimited possibility for our shared customers.”

Enterprises like Vimeo, Expedia, Chewy, and KAYAK leverage MessageGears to engage customers at the best moment across channels at all stages of the buyer’s journey. To learn more about how MessageGears can help you take advantage of your data warehouse, visit messagegears.com.

About MessageGears

MessageGears is the data activation and engagement platform that empowers enterprises to leverage their entire dataset for seamless communication across multiple channels, including email, SMS, mobile, and 250+ third-party destinations. Our mission is to facilitate efficient and secure data access without the need for moving, copying, or syncing. Founded with the goal of providing enterprise brands with total command of their data, MessageGears’ composable approach eliminates latency, mitigates security risks, and reduces costs associated with traditional ESPs, CDPs, and marketing clouds. Leading enterprises like Expedia, Chewy, and KAYAK trust MessageGears to manage and activate their customer data across diverse tech stacks. Discover how we drive ROI at messagegears.com.

About Smartling

Smartling's LanguageAI^TM platform is revolutionizing digital content translation and localization. Recognized as the top translation management system by CSA Research and G2 users, Smartling uses AI and machine learning to eliminate manual tasks, integrate with existing techstacks, and deliver translation quality at scale— all at a fraction of the cost and turnaround time of traditional translation. Smartling is the platform of choice for hundreds of B2B and B2C brands, including IHG Hotels & Resorts, Shopify, Pinterest, State Farm, British Airways, and Lyft. Smartling is a global team headquartered in New York City with an office in Dublin. Learn more at smartling.com.

About Vimeo

Vimeo (NASDAQ: VMEO) is the world's most innovative video experience platform. We enable anyone to create high-quality video experiences to better connect and bring ideas to life. We proudly serve our community of millions of users – from creative storytellers to globally distributed teams at the world's largest companies – whose videos receive billions of views each month. Learn more at www.vimeo.com.

View source version on businesswire.com: https://www.businesswire.com/news/home/20241212782318/en/

Contacts

Andy Prince

andy.prince@messagegears.com

512-289-4728

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