New capability enables marketers to track leads as consumers increasingly turn to AI search engines

CallRail, the AI-powered lead intelligence platform, today announced the launch of new capabilities that will enable businesses to easily track and attribute unique traffic from AI-generated search engines, providing a more complete and accurate understanding of their lead generation efforts. This new functionality, which allows customers to track leads from AI-driven sources such as ChatGPT/SearchGPT, Perplexity and Gemini, reflects one of the first of its kind in the industry.

Consumer adoption of AI-driven search engines has been growing rapidly over the past year, with an increasing number of users seeking personalized and more relevant search experiences. However, until now, marketers have been unable to accurately track leads generated from these AI-powered platforms due to the lack of clear source attribution. AI search engine providers have historically obscured the true source of the traffic, making it difficult for businesses to understand the source of the lead.

“As AI search engines have gained significant traction among consumers, marketers have faced a growing challenge: accurately attributing leads originating from these platforms,” said Ryan Johnson, Chief Product Officer at CallRail. “Many of these AI-driven search engineers previously hid the traffic source, which has historically made it impossible for marketers to measure and optimize their campaigns successfully. However, this new capability provides marketers with confidence about their attribution data and reflects our ongoing commitment to helping businesses navigate a future increasingly being driven by consumer adoption of generative AI solutions.”

With this new capability, CallRail is helping businesses maximize their lead generation potential by tracking leads with greater accuracy and minimizing the impact of inaccurate or missing attribution data. As a result, marketers can ensure that every lead—whether generated by a traditional search engine or an AI-powered platform—is accounted for in their reporting, enabling more precise decision-making.

In addition to offering more accurate lead attribution, this new functionality also provides key insights into how these AI search platforms interact with businesses’ existing marketing channels. By gaining a clearer view of where leads are originating, whether from AI-driven searches to traditional search engines and other marketing efforts, businesses can refine their marketing strategies to improve ROI and optimize spend.

For more information about CallRail’s new AI-powered attribution capabilities, visit https://www.callrail.com/ai.

About CallRail

CallRail is the AI-powered lead intelligence platform that makes it easy for businesses of all sizes to market with confidence. Serving more than 200,000 companies worldwide, CallRail’s solutions help businesses track and attribute each lead to their marketing journey, capture and manage every call, text, chat, and form, and use insights surfaced by AI to optimize their marketing.

Founded in 2011, CallRail has grown its award-winning platform from G2 top-rated inbound call tracking software to include form tracking, AI-driven Conversation Intelligence^®, and business communications products. Fitting seamlessly into existing workflows, CallRail integrates with leading marketing and sales software including HubSpot, Facebook, Salesforce, and Google Ads and Analytics.

Additionally, CallRail’s Partner Program offers affiliate, agency, and technology partnership opportunities, helping businesses earn, grow, and build with CallRail. CallRail makes it easier for its partners to expand services, attract customers with greater lifetime value, and share revenue from referral sales.

CallRail has been featured on the Inc. 5000 fastest-growing companies and Deloitte Tech Fast 500 lists for multiple consecutive years. The Atlanta-based company has earned spots on Inc. Magazine’s 2018, 2019, 2021, 2022, and 2023 Best Places to Work list. For more information or to view a demo of the platform, visit http://www.callrail.com

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