The Japan External Trade Organization (JETRO) will showcase 31 Japanese startup exhibitors at the CES 2025 Japan (J-Startup) Pavilion from January 7^th to 10^th in Las Vegas. This year, the Japan Pavilion – located in CES’ startup arena Eureka Park – will feature an event stage where exhibiting startups will participate in daily pitch events and international pitch battles. The Japan Pavilion will be located at Tech West Venetian Expo 1F Hall G Booths 61000-61001 (see map). The exhibiting startups will also be given the opportunity to participate in various media-oriented events during the week of CES, with the support of JETRO.

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JETRO to showcase 31 rising Japanese startups at CES 2025 Japan Pavilion from January 7-10 in Las Vegas. (Graphic: Business Wire)

Japan (J-Startup) Pavilion E-Directory

This year, the Japan Pavilion is designed around the theme “Organized Chaos.” To accommodate all 31 exhibiting startups, JETRO will divide the pavilion into 2 main areas separated by a passageway, creating a large yet well-organized and integrated space for visitors to explore. At the center of the Japan Pavilion, JETRO will set up both the event stage and the returning “Moonshot Café” – a café and lounge area for exhibitors and visitors to comfortably meet and mingle. With its playful and charming design, the Japan Pavilion at CES aims to bring in a variety of visitors and encourage them to browse the latest innovations from Japan, and engage with both exhibitors and other visitors in a relaxed environment.

During CES, JETRO plans to host several pitch events for exhibiting startups at the event stage located in the Japan Pavilion. “Japanese Startup Intro” is a promotional pitch series that will be held three days in a row, each day featuring 7 to 9 Japanese startups. This is an opportunity for exhibitors to showcase their products to visitors and interested parties.

In contrast, for the “Global Pitch Battle” series, JETRO will be inviting startups from other foreign countries to participate in theme/industry-focused pitch battles. The theme of the first Global Pitch Battle is HealthTech, and will feature CES Innovation Awards® “Accessibility & AgeTech” Best of Innovation honoree BionicM. The theme of the second Global Pitch Battle is Robotics, and will feature Innovation Award honorees FingerVision and Kailas Robotics. This will be an exciting opportunity for attendees to discover award-winning revolutionary innovations from around the world.

In addition, JETRO will also be hosting art performances and other unique activities at the pavilion to further highlight the creativity and culture of Japan and provide an enriching experience for CES attendees.

Event Schedule

Day 1 (Tuesday, January 7^th)

11:00am-12:00pm – Japanese Startup Intro #1 (Theme: Robotics)

2:00-2:30pm – Global Pitch Battle #1 (Theme: HealthTech) feat. BionicM

Day 2 (Wednesday, January 8^th)

11:00am-12:00pm – Japanese Startup Intro #2 (Theme: AI)

2:00-3:00pm – Japanese Startup Intro #3 (Theme: HealthTech)

Day 3 (Thursday, January 9^th)

11:00am-12:00pm – Japanese Startup Intro #4 (Theme: Immersive, Sustainability)

2:00-2:30pm – Global Pitch Battle #2 (Theme: Robotics) feat. FingerVision & Kailas Robotics

JETRO will also support a number of Japan Pavilion startups at various media-targeted side events during the week of CES. These include Launch.IT, CES Unveiled, and ShowStoppers. Launch.IT is a pitch event featuring exclusively Japanese startups, where 10 pre-selected companies will give pitches and Q&A sessions to media outlets. CES Unveiled is a media event organized by CES organizer CTA, where the most buzz-worthy new products are unveiled to media before CES officially begins. ShowStoppers is an event organized by a media agency, wherein companies can promote their products to the media and conduct video interviews.

Media Events

Launch.IT: Sunday, January 5^th @ 2-4PM – Mandalay Bay Convention Center 3^rd Floor Palm A Ballroom

CES Unveiled: Sunday, January 5^th @ 5-8:30PM – Mandalay Bay Convention Center 2^nd Floor Shoreline Exhibit Hall

ShowStoppers: Tuesday, January 7^th @ 6-10PM – Bellagio Hotel and Casino Grand Ballroom

For up-to-date information about the Japan Pavilion at CES, please visit: http://www.jetro.go.jp/usa/topics/ces-2025.html

About JETRO

The Japan External Trade Organization (JETRO) is a Japanese government-affiliated agency that supports Japanese businesses expanding globally and international businesses entering Japan. JETRO’s Startup Division assists innovative Japanese startups in entering the global market, supporting over 700 startups each year across 15 different acceleration programs. JETRO has organized the CES Japan (J-Startup) Pavilion since 2019.

About J-Startup

J-Startup is a startup support program launched by the Ministry of Economy, Trade and Industry (METI) in 2018 to boost innovation activities and help promising startups compete globally. Operated collaboratively by JETRO, METI, and other public agencies, the program provides startups chosen through a rigorous selection process with various resources and support.

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