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FreeCast Unveils Zer0Gap, Offering 100% Ad Fill with Next Generation Programmatic Platform

December 20, 2024 at 06:00 AM EST

ⓘ This article is third-party content and does not represent the views of this site. We make no guarantees regarding its accuracy or completeness.

Unique program has already attracted over 100 Top SSPs and millions in advertiser spend.

FreeCast is announcing the next piece of its whole-industry streaming solution, a first of its kind “Zero Gap” programmatic platform promising 100% ad fill rates. With this powerful 3-in-1 advertising solution, FreeCast is catering to both programmers and marketers, by maximizing the monetization potential of content and delivering some of the most-targeted and thus most-valuable ads in the industry. Currently in a pilot program for QA testing, FreeCast’s Zer0Gap programmatic platform will officially launch on January 20th.

As a streaming aggregator, FreeCast has a unique bird’s eye view of consumer media behavior, and that proprietary first-party audience data powers a hyper-targeted advertising approach. By leveraging data-driven insights, FreeCast is able to target ads at the household level, moving beyond impressions-based advertising to a system that connects businesses with likely customers, with higher engagement and conversion rates. FreeCast’s investors include several large national advertisers, giving the company prime access to millions of dollars in ad spend that is shifting from traditional TV to streaming.

For programmers, FreeCast’s advertising technology can immediately enhance the revenues generated by ad-supported content. The company’s data and precision targeting allow for higher ad rates, while its relationship with advertisers and ad platforms allow for 100% ad fill rates. This not only maximizes the revenue potential of the content, while the viewer benefits from more relevant ads and no gaps or “dead air,” which are common on other streaming platforms.

FreeCast CEO William Mobley explained the evolution from traditional advertising: “In the past, advertising was a numbers game, and TV was king because spots on national networks or cable channels guaranteed millions of eyeballs on a commercial. But what we’re launching now is a paradigm shift, it’s no longer about impressions and putting big numbers into a funnel. We allow advertisers to target exact households, and really reach their ideal customers, not some demographic segment or audience. That’s a massive value to the advertiser, and it’s a better experience for the audiences we serve as well.”